Top Salesforce Marketing Cloud Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Common Features
Advanced Campaign Management | Marketing Asset Management | Advanced Data Segmentation | Multi Channel Integration | Email Marketing Automation | Social Media Marketing Management | Mobile Marketing Management | Marketing Operations Management | Marketing Workflow Management | Community Marketing Management | Marketing Analytics
8.6
Composite
Score
+90
Emotional
Footprint
121
Reviews
Best Alternatives and Competitors to Salesforce Marketing Cloud
Compare how Salesforce Marketing Cloud stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+93
Emotional
Footprint
326
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, HubSpot Marketing Hub is:
Easier to Implement
More Efficient
More Transparent
More Caring
More Inspiring
Harder to Customize
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Adobe Systems
Adobe Experience Cloud
8.6
Composite
Score
+93
Emotional
Footprint
172
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Adobe Experience Cloud is:
More Efficient
More Inspiring
Worse at Training
Worse at Support
Harder to Customize
Worse at Integrating
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Oracle
Oracle Marketing
8.5
Composite
Score
+96
Emotional
Footprint
101
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Oracle Marketing is:
More Efficient
More Transparent
More Innovative
Easier to Implement
More Reliable
More Inspiring
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Microsoft Corporation
Dynamics 365 Customer Insights
8.1
Composite
Score
+88
Emotional
Footprint
80
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Dynamics 365 Customer Insights is:
Easier to Implement
Less Reliable
Less Innovative
Less Caring
Worse at Training
Worse at Support
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
SALESmanago
SALESmanago
8.0
Composite
Score
+96
Emotional
Footprint
25
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, SALESmanago is:
More Efficient
More Caring
More Respectful
Harder to Customize
Harder to Use
Worse at Integrating
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
Constant Contact, Inc.
Constant Contact
7.9
Composite
Score
+89
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Constant Contact is:
Easier to Implement
More Efficient
Less Respectful
Less Caring
Less Transparent
Less Inspiring
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Experiture
Experiture
7.8
Composite
Score
+88
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Experiture is:
Easier to Use
More Innovative
Easier to Implement
Less Inspiring
Less Respectful
Less Transparent
Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.
SAP
SAP Marketing Automation Suite
7.6
Composite
Score
+87
Emotional
Footprint
56
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, SAP Marketing Automation Suite is:
Less Reliable
Less Transparent
Less Respectful
Less Caring
Worse at Support
Less Innovative
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
NextRoll
AdRoll
7.5
Composite
Score
+81
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, AdRoll is:
Less Caring
Less Innovative
Less Inspiring
Worse at Support
Worse at Training
Harder to Customize
AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Acquia
Acquia Marketing Cloud
6.7
Composite
Score
+76
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Acquia Marketing Cloud is:
Worse at Training
Less Innovative
Worse at Support
Less Inspiring
Less Transparent
Less Caring
Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).
ActiveCampaign
ActiveCampaign
6.5
Composite
Score
+73
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, ActiveCampaign is:
Less Caring
Less Inspiring
Less Respectful
Harder to Customize
Worse at Integrating
Less Reliable
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
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