Top Salesforce Marketing Cloud Personalization Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.
Common Features
Split Testing | Server Side Testing | Personalization/Audience Targeting | Analytics and Reporting | Feature Flagging | Integrations | Audience Segmentation | Multivariate Testing | Traffic Allocation Control | No-Code/Low-Code Test Building | Goal Tracking and Conversion Definition | Landing Page & Web Form Testing | Heatmaps/Clickmaps | Visual Editor | AI Targeting & Personalization | Automated Behavioral Cohorts | Split URL Testing
8.0
Composite
Score
+97
Emotional
Footprint
12
Reviews
Best Alternatives and Competitors to Salesforce Marketing Cloud Personalization
Compare how Salesforce Marketing Cloud Personalization stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
8.8
Composite
Score
+94
Emotional
Footprint
77
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud Personalization, HubSpot Marketing Hub is:
Better at Training
Less Inspiring
Harder to Use
Less Transparent
Worse at Support
Worse at Integrating
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Adobe Systems
Adobe Target
7.2
Composite
Score
+73
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud Personalization, Adobe Target is:
Less Inspiring
Less Transparent
Less Efficient
Worse at Support
Less Respectful
Harder to Use
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Wingify
VWO Testing
7.1
Composite
Score
+80
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud Personalization, VWO Testing is:
Less Transparent
Harder to Use
Less Reliable
Less Inspiring
Less Efficient
Harder to Implement
VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.
AB Tasty
AB Tasty
7.1
Composite
Score
+77
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud Personalization, AB Tasty is:
Less Transparent
Less Caring
Harder to Use
Worse at Integrating
Harder to Customize
Less Inspiring
AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.
Most Popular Salesforce Marketing Cloud Personalization Comparisons
Explore
SoftwareReviews
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.