Top Salesforce Marketing Cloud Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Common Features
Advanced Campaign Management | Advanced Data Segmentation | Multi Channel Integration | Email Marketing Automation | Marketing Workflow Management | Marketing Analytics | Marketing Asset Management | Social Media Marketing Management | Mobile Marketing Management | Marketing Operations Management | Community Marketing Management
8.6
Composite
Score
+90
Emotional
Footprint
121
Reviews
Best Alternatives and Competitors to Salesforce Marketing Cloud
Compare how Salesforce Marketing Cloud stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+93
Emotional
Footprint
326
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, HubSpot Marketing Hub is:
Easier to Implement
More Efficient
More Transparent
More Caring
More Inspiring
Harder to Customize
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Adobe Systems
Adobe Experience Cloud
8.6
Composite
Score
+93
Emotional
Footprint
172
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Adobe Experience Cloud is:
More Efficient
More Inspiring
Worse at Training
Worse at Support
Harder to Customize
Worse at Integrating
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Oracle
Oracle Marketing
8.5
Composite
Score
+96
Emotional
Footprint
101
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Oracle Marketing is:
More Efficient
More Transparent
More Innovative
Easier to Implement
More Reliable
More Inspiring
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Microsoft Corporation
Dynamics 365 Customer Insights
8.1
Composite
Score
+88
Emotional
Footprint
80
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, Dynamics 365 Customer Insights is:
Easier to Implement
Less Reliable
Less Innovative
Less Caring
Worse at Training
Worse at Support
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
SAP
SAP Marketing Automation Suite
7.6
Composite
Score
+87
Emotional
Footprint
56
Reviews
Reviews Say
Compared to Salesforce Marketing Cloud, SAP Marketing Automation Suite is:
Less Reliable
Less Transparent
Less Respectful
Less Caring
Worse at Support
Less Innovative
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
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