Data Quadrant Awards 2022
Social Media Management - Midmarket
SoftwareReviews names Publer, Brand24, and MavSocial as Social Media Management - Midmarket Data Quadrant Award Winners.
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Social Media Management - Midmarket
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Publer
Publer
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.
9.1
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
96%
Likeliness to
Recommend
Likeliness
to Recommend
Brand24
Brand24
Discover what people are saying online about your brand - as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.
9.0
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
MavSocial
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
9.0
Composite
Score
Composite
Score
+98
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Brand24
Breadth of Features
eclincher
Business Value Created
Publer
Ease of Customization
Brand24
Ease of Data Integration
Brand24
Ease of IT Administration
Brand24
Ease of Implementation
eclincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
Brand24
Usability and Intuitiveness
Brand24
Vendor Support
eclincher
Vendor Capability Awards
Availability and Quality of Training
Brand24
Breadth of Features
eclincher
Business Value Created
Publer
Ease of Customization
Brand24
Ease of Data Integration
Brand24
Ease of IT Administration
Brand24
Ease of Implementation
eclincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
Brand24
Usability and Intuitiveness
Brand24
Vendor Support
eclincher
Other Evaluated Vendors
eClincher Inc.
eclincher
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
8.6
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
8.6
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Sprout Social
Sprout SMB
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.5
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
HeyOrca
HeyOrca
HeyOrca is an online social media planner built for marketing agencies. Cut delays in client approvals and eliminate redundant tasks.
8.4
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.0
Composite
Score
Composite
Score
+81
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Loomly
Loomly
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success.
7.9
Composite
Score
Composite
Score
+79
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Act-on Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
7.7
Composite
Score
Composite
Score
+78
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
