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Data Quadrant Awards 2022

Search Engine Optimization


SoftwareReviews names Conductor, Siteimprove, Surfer SEO, Searchmetrics, and SE Ranking as Search Engine Optimization Data Quadrant Award Winners.


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Search Engine Optimization

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Search Engine Optimization Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Conductor

Conductor

Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.

8.8

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
21Reviews

Siteimprove

Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

8.8

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
30Reviews

Surfer SEO

Surfer SEO

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.

8.7

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
82Reviews

Searchmetrics

Searchmetrics

Searchmetrics offers an integrated software platform, the Searchmetrics Suite, consisting of four core products: With Searchmetrics, customers can get the insights they need to analyze online performance, set priorities and drive success. The Searchmetrics Suite delivers predictable success, enabling the world’s smartest marketers to reach their goals.

8.6

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
23Reviews

SE Ranking

SE Ranking

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

8.6

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
36Reviews

Vendor Capability Awards


Availability and Quality of Training

Searchmetrics

Badge Winner

Breadth of Features

Siteimprove

Badge Winner

Business Value Created

Conductor

Badge Winner

Ease of Customization

ContentKing for Conductor

Badge Winner

Ease of Data Integration

ContentKing for Conductor

Badge Winner

Ease of IT Administration

ContentKing for Conductor

Badge Winner

Ease of Implementation

Siteimprove

Badge Winner

Product Strategy and Rate of Improvement

Verbolia

Badge Winner

Quality of Features

Siteimprove

Badge Winner

Usability and Intuitiveness

Siteimprove

Badge Winner

Vendor Support

Searchmetrics

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Searchmetrics


Breadth of Features

Siteimprove


Business Value Created

Conductor


Ease of Customization

ContentKing for Conductor


Ease of Data Integration

ContentKing for Conductor


Ease of IT Administration

ContentKing for Conductor


Ease of Implementation

Siteimprove


Product Strategy and Rate of Improvement

Verbolia


Quality of Features

Siteimprove


Usability and Intuitiveness

Siteimprove


Vendor Support

Searchmetrics


Other Evaluated Vendors


Conductor

ContentKing for Conductor

As an SEO, it's your goal – and responsibility – to ensure that search engines can stay up-to-date with your website's content as smoothly as possible. At any time of the day. Digital Marketing teams at organizations like Netflix and Fedex rely on ContentKing as their SEO auditing and monitoring platform, providing them the insights and coverage they need to succeed. Experience full situational awareness with the only real-time SEO platform.

8.4

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

24Reviews

Semrush

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

8.3

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

158Reviews

Serpstat

Serpstat SEO

Serpstat will help you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for a keyword and domain research. Serpstat uses live SERP update to keep its data fresh. Special online algorithm is applied, updating certain percentage of data every day. All updates are shown on the service immediately.

8.2

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

39Reviews

Verbolia

Verbolia

Create super-optimized SEO landing pages and target all relevant long-tail keywords for your site.

8.2

Composite
Score

Composite
Score

+83

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

22Reviews

Ahrefs Pte. Ltd

Ahrefs

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

8.1

Composite
Score

Composite
Score

+79

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

41Reviews

WebCEO

WebCEO

WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

8.0

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

21Reviews

Moz

Moz Pro

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.

7.9

Composite
Score

Composite
Score

+79

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

28Reviews

BrightEdge Technologies

BrightEdge

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

7.8

Composite
Score

Composite
Score

+74

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

28Reviews

seoClarity

seoClarity

seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.

7.8

Composite
Score

Composite
Score

+78

Emotional
Footprint

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

20Reviews

SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. Our tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

7.7

Composite
Score

Composite
Score

+72

Emotional
Footprint

Emotional
Footprint

77%

Likeliness to
Recommend

Likeliness
to Recommend

25Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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