Data Quadrant Awards 2021

Social Media Management - Midmarket


SoftwareReviews names Brand24, eclincher, Publer, and MavSocial as Social Media Management - Midmarket Data Quadrant Award Winners.


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Social Media Management - Midmarket

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Social Media Management - Midmarket Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Brand24

Brand24

Discover what people are saying online about your brand - as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.

9.2

Composite
Score

Composite
Score

+99

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
18Reviews

Publer

Publer

Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.

9.0

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

95%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
39Reviews

eClincher Inc.

eclincher

eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!

8.8

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
24Reviews

MavSocial

MavSocial

MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies

8.8

Composite
Score

Composite
Score

+96

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
16Reviews

Vendor Capability Awards


Availability and Quality of Training

Brand24

Badge Winner

Breadth of Features

Brand24

Badge Winner

Business Value Created

eclincher

Badge Winner

Ease of Customization

Brand24

Badge Winner

Ease of Data Integration

Brand24

Badge Winner

Ease of IT Administration

Brand24

Badge Winner

Ease of Implementation

Publer

Badge Winner

Product Strategy and Rate of Improvement

MavSocial

Badge Winner

Quality of Features

Brand24

Badge Winner

Usability and Intuitiveness

Brand24

Badge Winner

Vendor Support

eclincher

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Brand24


Breadth of Features

Brand24


Business Value Created

eclincher


Ease of Customization

Brand24


Ease of Data Integration

Brand24


Ease of IT Administration

Brand24


Ease of Implementation

Publer


Product Strategy and Rate of Improvement

MavSocial


Quality of Features

Brand24


Usability and Intuitiveness

Brand24


Vendor Support

eclincher


Other Evaluated Vendors


HootSuite

Hootsuite Social Media Management SMB

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.6

Composite
Score

Composite
Score

+100

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

102Reviews

Zoho

Zoho Social

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.

8.5

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

52Reviews

Sprout Social

Sprout SMB

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.5

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

45Reviews

Act-on Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

7.9

Composite
Score

Composite
Score

+79

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

25Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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