Yotpo Logo
Yotpo Logo
Yotpo Ltd.

Yotpo

7.8 / 10
Category
Yotpo
7.8 / 10

What is Yotpo?

Yotpo is an eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.

Company Details


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Yotpo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Yotpo.

89 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Yotpo?

0% Negative
14% Neutral
86% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Saves Time

Feature Ratings

Average 84

Omnichannel Experience

86

Customer Relationship Management

85

Member Portal

84

Rewards Management

83

Card Management

83

Activity Tracking

82

Open API

82

Customer Segmentation

81

Artificial Intelligence / Machine Learning

79

Pricing Promotions

77

Vendor Capability Ratings

Average 79

Availability and Quality of Training

100

Ease of Customization

100

Ease of IT Administration

100

Ease of Data Integration

92

Product Strategy and Rate of Improvement

92

Breadth of Features

86

Business Value Created

86

Ease of Implementation

84

Quality of Features

84

Vendor Support

84

Usability and Intuitiveness

68

Yotpo Reviews

Vatsal G.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Reliable SMS and rewards tracking platform

Likeliness to Recommend

8 / 10

What differentiates Yotpo from other similar products?

Yotpo has all the market leading tools that one need for SMS and rewards.

What is your favorite aspect of this product?

Easy to use platform where you can manage all your campaigns. Ease of segmentations.

What do you dislike most about this product?

They need two step subscribing technology to make it faster and remove the spam numbers.

What recommendations would you give to someone considering this product?

Great product, They care about the customer and their contracts so it can be a friendly negotiations.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Gilberto R.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

The definitive tool to improve your marketing stra

Likeliness to Recommend

10 / 10

What differentiates Yotpo from other similar products?

Yotpo differs from other similar tools because it is an integrated e-commerce marketing platform. It also offers many other great features, from creating automated marketing campaigns to customer segmentation and creating personalized recommendations.

What is your favorite aspect of this product?

The tool allows you to create personalized email campaigns and product recommendations based on customers' purchase history, which means you can launch an effective marketing strategy with minimal effort.

What do you dislike most about this product?

First of all, the theme customization feature could be more comprehensive and easier to use. Also, the integration with some specific platforms, like Shopify, can be a bit tricky.

What recommendations would you give to someone considering this product?

Overall, I think Yotpo is one of the best integrated marketing and review management tools on the market today. High customization standards, along with task automation and intuitive integration, make it an ideal choice for any business looking to improve their marketing strategy.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Emma R.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Can be easy to navigate, but a bit convoluted

Likeliness to Recommend

8 / 10

What differentiates Yotpo from other similar products?

Integrates with most other tools and platforms; includes Loyalty and Reviews in one place

What is your favorite aspect of this product?

Great support team; integrates with most platform in our stack

What do you dislike most about this product?

Data extraction / exporting difficult; lack of UX customization features

What recommendations would you give to someone considering this product?

Establish a good relationship with your Account Manager to ensure that bug fixes are improved quickly.

Pros

  • Respectful
  • Fair
  • Includes Product Enhancements
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Less Generous
  • Less Transparent