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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.1 /10
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Tableau
8.9 /10

What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Helps Innovate
  • Enables Productivity
  • Fair

Feature Ratings

Average 84

Dashboard

89

Data Exploration and Visualization

87

Data Connectors and Data Mashup

86

Collaboration

85

Operational Reporting Capabilities

84

BI Platform Administration

83

BI Security

83

Self Service and Ad Hoc Capabilities

82

Intelligent Alerts and Notifications

81

Mobile

78

Vendor Capability Ratings

Average 83

Business Value Created

86

Quality of Features

85

Ease of Implementation

85

Breadth of Features

84

Ease of Data Integration

84

Ease of Customization

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

79

Tableau Reviews

Favour J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2025

Tableau has amazing features to make data insights

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Advanced Features

What is your favorite aspect of this product?

The features

What do you dislike most about this product?

No recording features

What recommendations would you give to someone considering this product?

Tableau features that will boost your productivity, enhance data governance, and make data insights more scalable

Pros

  • Trustworthy
  • Effective Service
  • Client Friendly Policies
  • Fair

Abhishek S.

  • Role: Operations
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Powerful and User-Friendly, but Room for Enhanced

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau is known for its intuitive drag-and-drop interface, making it accessible even for non-technical users. Its ease of use allows users to quickly create complex visualizations without extensive training, which is often a differentiator compared to other tools that might require more technical knowledge. Tableau offers a broad range of data connectors, from traditional databases to cloud services like Google BigQuery, Amazon Redshift, and Microsoft Azure. It also supports live connections and in-memory data, making it incredibly versatile for various data environments. Tableau Prep allows users to clean and prepare their data before analy

What is your favorite aspect of this product?

My favorite aspect of Tableau is its intuitive, drag-and-drop interface combined with its powerful visualizations. It strikes the perfect balance between ease of use and advanced functionality. You can quickly build complex and stunning visualizations without needing extensive coding or technical knowledge, making it accessible to both beginners and experienced data professionals. This user-friendliness, paired with the flexibility to create interactive, real-time dashboards, truly empowers users to explore and analyze their data in creative and insightful ways.

What do you dislike most about this product?

Although Tableau is intuitive for beginners when creating basic visualizations, some of its more advanced features (such as calculated fields, table calculations, or using complex data blending) can have a steep learning curve. It can be challenging for users who are new to data analysis to fully grasp these advanced concepts, which may limit their ability to fully unlock Tableau's potential without additional training or support. Tableau can be quite resource-intensive, particularly when dealing with large datasets or complex dashboards. Performance may slow down significantly as the complexity of the visualizations increases, especially whe

What recommendations would you give to someone considering this product?

Tableau is excellent for visual analytics, but it's important to evaluate if your data requirements align with what Tableau offers. If you mainly need quick, interactive visualizations or dashboards with real-time updates, Tableau will likely be a perfect fit. However, if you're working with highly complex statistical modeling or heavy data cleaning needs, you might want to explore complementary tools or integrations (like Tableau Prep or external scripting with R/Python).If you're new to Tableau and want to explore its interface and features, start with Tableau Public, which is free. While it doesn’t support private data, it's a great way to

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Jon B.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

Market leader for a reason

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

It's the market leader, for a reason. Features are easy to use. Data is easy to ingest. Tableau skills are widely available in the talent pool. It's set it and forget it.

What is your favorite aspect of this product?

Similar to Salesforce, this product is widely used and known. The features are great and I enjoy not having to spend a ton of time ramping a new user up.

What do you dislike most about this product?

Web creation doesn't have all the same features as desktop creation. This causes some friction as if I want to make a quick change I have to download the workbook, make the update on a desktop, save, then republish rather than making a quick edit in the cloud.

What recommendations would you give to someone considering this product?

Don't overthink it. Just do it. It will be expensive - no one ever got fired for purchasing tableau.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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