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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.1 /10
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Tableau
8.9 /10

What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Helps Innovate
  • Enables Productivity
  • Fair

Feature Ratings

Average 84

Dashboard

89

Data Exploration and Visualization

87

Data Connectors and Data Mashup

86

Collaboration

85

Operational Reporting Capabilities

84

BI Platform Administration

83

BI Security

83

Self Service and Ad Hoc Capabilities

82

Intelligent Alerts and Notifications

82

Mobile

78

Vendor Capability Ratings

Average 83

Business Value Created

86

Quality of Features

85

Ease of Implementation

85

Breadth of Features

84

Ease of Data Integration

84

Ease of Customization

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

79

Tableau Reviews

Karen M.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

Keeping our journal workflow visible at a glance.

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

It provides me with visual dashboards that I can share with editors and reviewers without requiring them to learn a complicated statistics package.

What is your favorite aspect of this product?

I love how quickly I can turn messy submission and review data into dashboards so that I can spot delays and bottlenecks before authors start chasing us.

What do you dislike most about this product?

I dislike Sometimes the interface feels heavy for simple charts, and I spend longer than I'd like adjusting layout instead of just exporting a quick figure.

What recommendations would you give to someone considering this product?

If you're considering Tableau, start with one or two key dashboards, keep fields clearly named, and share simple views with stakeholders who aren't data people.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vaibhavi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Brilliant visuals and flexible dashboards

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

What really sets Tableau apart is the way it brings data to life. I do not just look at numbers I can click, filter, and move around the visuals to understand the story behind them. It is very smooth and interactive, almost like sketching ideas on a canvas. Compared to other tools, Tableau gives me more freedom to experiment, which makes it easier to spot trends or issues I would not notice otherwise.

What is your favorite aspect of this product?

I like most about Tableau is how clear and interactive the dashboards feel. When I change a filter or click on a chart, everything updates right away, so I can see patterns I might have missed. It saves a lot of time because I do not have to rebuild anything I just explore. That smooth, instant feedback is the part I enjoy the most.

What do you dislike most about this product?

I dislike most about Tableau is that some settings are hard to find, and it can feel a bit slow when the data gets large. It is a strong tool, but certain tasks take more steps than they should.

What recommendations would you give to someone considering this product?

I would suggest starting with small datasets to get a feel for how the tool works. Spend a little time exploring the drag and drop features they make things much easier once you understand them. Also, keep your data clean and organized before bringing it in because it saves a lot of headaches later.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Payal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

It's really straightforward to use and understand.

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

Tableau is surprisingly easy to learn for such a sophisticated application. The drag-and-drop interface is incredibly easy to use. In only a few minutes, you can connect to your data and start making charts. This is considerably different from some old business intelligence systems that made you write code for everything.

What is your favorite aspect of this product?

The "show me" option is great. I may choose the data I want to see, and Tableau will suggest the best type of visualization for that data. It's a terrific tool for beginners who don't know if they should use a bar chart or a line chart. It teaches you how to visualize data in the best way.

What do you dislike most about this product?

It can be too simplistic for modeling data that is really complicated. Before you put your data into Tableau, you frequently need to get it ready.

What recommendations would you give to someone considering this product?

You will appreciate using Tableau if you want a strong BI product that is also fun and easy to master.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Leverages Incumbent Status

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