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Tableau Software

Tableau Prep

Composite Score

8.1 /10

CX Score

8.3 /10

44 Reviews Write a Review

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What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

6% Negative

3% Neutral

91% Positive

Pros

Respectful
Trustworthy
Saves Time
Helps Innovate

Feature Ratings

Average 79

Data Profiling

Record Deduplication

Data Cleansing

Data Connectors and Data Mashup

Data Access

Data Packaging

Self Service and Ad Hoc Capabilities

Data Integration

Data Labeling

Data Enrichment

Data Pre-Processing

Vendor Capability Ratings

Average 78

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Tableau Prep Reviews

Ukeka U.

Role: Human Resources
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2025

Intuitive, visual data preparation, and the best

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep stands out with its visual, user-friendly interface for cleaning, shaping, and combining data effortlessly. It integrates seamlessly with Tableau Desktop, supports interactive data profiling, and enables automated workflows, providing both simplicity for non-technical users and flexibility for complex data preparation, unlike traditional ETL or scripting-heavy tools.

What is your favorite aspect of this product?

My favorite aspect of Tableau Prep is its intuitive visual interface, which allows users to see, interact with, and clean data in real time, making complex data preparation simple, efficient, and accessible without extensive coding knowledge.

What do you dislike most about this product?

The main drawback of Tableau Prep is its limited scalability for very large datasets, slower performance with complex transformations, and reliance on Tableau Desktop for advanced analytics and visualization.

What recommendations would you give to someone considering this product?

Tableau Prep is ideal for visually cleaning, shaping, and combining data, with seamless integration into Tableau Desktop for analysis. Users should leverage its drag-and-drop interface, automate repeatable workflows, and start with manageable datasets, as performance may slow with very large or complex data volumes.

Pros

Fair
Generous Negotitation
Helps Innovate
Continually Improving Product

Sara S.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Data preparation has never felt this smooth

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep is the tool that has made my life easier. Before using this tool, I had to spend most of the time cleaning the spreadsheets, but now with the advanced features of Tableau Prep, I do the same work in minutes.

What is your favorite aspect of this product?

This is the tool that provides solid performance while handling large accounting files. I like its efficient way of showing how the data flows, which makes it easy to document my process for audits. The way it shows the null and mismatched values is really helpful. Moreover, I publish my cleaned data on its dashboard with just a single click.

What do you dislike most about this product?

Since I have been using this data preparation tool, it has been working well. I would just suggest that they should improve their notification section.

What recommendations would you give to someone considering this product?

It is a time-saving data preparation solution that will show you the real-time preview of all changes. Highly recommended, once you start using you will get to know how smooth this tool is.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Jul 2025

Still Powerful, but Showing its Age

Likeliness to Recommend

5 /10

Pros

Respectful
Trustworthy
Effective Service
Caring

Cons

Slower Product Innovation
Commodity Features
Charges for Enhancements

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

88 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Data Labeling Ability to annotate/ label data to create a training data set.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Tableau Prep Reviews

Ukeka U.

Intuitive, visual data preparation, and the best

Likeliness to Recommend

Pros

Sara S.

Data preparation has never felt this smooth

Likeliness to Recommend

Pros

Still Powerful, but Showing its Age

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Data Profiling

Record Deduplication

Data Cleansing

Data Connectors and Data Mashup

Data Access

Data Packaging

Self Service and Ad Hoc Capabilities

Data Integration

Data Labeling

Data Enrichment

Data Pre-Processing

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training