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Tableau Software

Tableau Prep

Composite Score

8.6 /10

CX Score

8.7 /10

50 Reviews Write a Review

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What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

8% Negative

2% Neutral

90% Positive

Pros

Respectful
Enables Productivity
Trustworthy
Saves Time

Feature Ratings

Average 80

Data Cleansing

Data Profiling

Data Modelling Tools

Data Labeling

Collaboration

Data Connectors and Data Mashup

Data Access

Data Pre-Processing

Data Enrichment

Record Deduplication

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 79

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Tableau Prep Reviews

Denil P.

Role: Finance
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

Massage the data to get the best Data Viz!

Likeliness to Recommend

8 /10

What differentiates Tableau Prep from other similar products?

It integrates into a variety of data models/software that increases the versatility of the software. We are able to create joins from different data source without involving IT app integrations.

What is your favorite aspect of this product?

Data blending can be easily done after cleanup and can be setup with the pipeline so that it performs similar steps required for daily reporting in a smooth an efficient way.

What do you dislike most about this product?

I would appreciate more training materials. Tableau has a wide variety of resources available compared to the prep tool. Both are complimentary to each other which is why the company can leverage some sort of combo training materials so that clients can take full advantage of this opportunity.

What recommendations would you give to someone considering this product?

I would ask them to take up some training materials to understand the way the software works. Best way is to give the tableau admins at your company access to the tool if they do not have the skills. They can help with training or leveraging the best ways to utilize the tools to support tableau implementation.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Lagan S.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Fantasstic product

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Its best for visualisation projects .better than any other. due to its features

What is your favorite aspect of this product?

The data feed automatically catches the needful information

What do you dislike most about this product?

nothing its a great product and i recommened everyone to be familiar with its features.

What recommendations would you give to someone considering this product?

None. it wroks very efficiently but could definitely use a change in how the data reading happens sometimes.

Pros

Client's Interest First
Friendly Negotiation
Helps Innovate
Continually Improving Product

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

89 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Labeling Ability to annotate/ label data to create a training data set.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Tableau Prep Reviews

Denil P.

Massage the data to get the best Data Viz!

Likeliness to Recommend

Pros

Lagan S.

Fantasstic product

Likeliness to Recommend

Pros

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Feature Ratings

Data Cleansing

Data Profiling

Data Modelling Tools

Data Labeling

Collaboration

Data Connectors and Data Mashup

Data Access

Data Pre-Processing

Data Enrichment

Record Deduplication

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training