What is Mapp Cloud?
Mapp is a provider of insight-led customer engagement. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. With one-to-one personalization, the highest levels of engagement and long-term customer loyalty can be achieved.
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