Press Release


May 4, 2021

SoftwareReviews names Portfolio, PhotoShelter for Brands, and MarcomCentral Digital Asset Management among Digital Asset Management Emotional Footprint Award Winners.

Best Digital Asset Management Software for Client Experience Announced by SoftwareReviews 
 
PhotoShelter for Brands, Intelligencebank DAM, Extensis Portfolio, and MarcomCentral Digital Asset Management are the 2021 Digital Asset Management Emotional Footprint Champions. 
 
TORONTO – May 4, 2021 – SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its  2021 Digital Asset Management Emotional Footprint Awards, naming four vendors as Champions. The following vendors are champions according to the feedback provided by their users via SoftwareReviews’ comprehensive online survey: 
 
  • PhotoShelter for Brands 
  • Intelligencebank DAM 
  • Extensis Portfolio 
  • MarcomCentral Digital Asset Management 
 
 
SoftwareReviews’ Net Emotional Footprint measures high-level user sentiment. It aggregates emotional ratings from 25 provocative questions, creating a powerful indicator of the overall user feeling toward the vendor and the product. 
 
PhotoShelter for Brands, with a Net Emotional Footprint of +94, performed well in including client friendly policies and friendly negotiation. Intelligencebank DAM, with a Net Emotional Footprint of +93, excelled in being respectful and effective. Extensis Portfolio, with a Net Emotional Footprint of +96, performed well in over delivering while also providing security protection. MarcomCentral DAM, with a Net Emotional Footprint of +97, performed exceptionally in many categories, exceeding user expectations in being efficient, and caring. 
 
In general, Digital Asset Management software users responded most favorably when asked about vendors’ attitude toward strategy and innovation, and whether they were keeping pace with market direction and trends – and were most dissatisfied with vendors over-promising to deliver.  
 
What Is the Emotional Footprint Diamond? 
The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user’s point of view. The data published in the Emotional Footprint Diamond is collected from real end-users through authentic software review surveys and meticulously verified. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory. Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise. 
 
 
About SoftwareReviews: 
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software. 
 
For more information, please contact:  
Indrani Ray  
Vice President, Communications and Brand  
irayghosal@infotech.com 
647.574.9559 

Press Contact

David Piazza