Search Engine Optimization
Top Semrush Alternatives and Competitors

The Screaming Frog SEO Spider is a small desktop program which spiders websites'​ links, images, CSS, script and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice & dice the data how you see fit by exporting/ importing into Excel. You can view, analyse and filter the information as it's gathered and updated continuously in the program's user interface.

Conductor is the only end-to-end, enterprise AEO platform built on the industry's most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across AI and traditional search engines, power the full content lifecycle from insight to creation to measurement, and protect site health with 24/7 monitoring. The unified platform connects every data signal and delivers prioritized, actionable insights across AEO/SEO, content, and technical health, giving teams a single source of truth to optimize for growth in AI search surfaces.

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. The tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools - Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

Meet Siteimprove is a performance platform designed to give every member of your team what they need to optimize reach, reputation, revenue, and returns — all from one place. Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.

Netpeak Spider is an in-Depth SEO Audit with Website Spider Tool. The SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks. It is a desktop tool for day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping.

WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

Verbolia is an e-commerce innovation with technology that auto-generates SEO-optimized pages to boost organic traffic and paid acquisition conversion rates. It simplifies enhancing e-commerce site performance across all platforms without the need for development.

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Search engines like Google miss about half of the content on large, enterprise websites. Missed content = missed profits. Botify helps you uncover those missed opportunities and turn them into profitable business outcomes, all in a platform that’s built for the size, scale, and complexity of your enterprise website.