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Emotional Footprint Awards 2022

Social Media Management - Midmarket


SoftwareReviews names Publer, Brand24, MavSocial, and eclincher as Social Media Management - Midmarket Emotional Footprint Award Winners.


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Social Media Management - Midmarket

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Brand24

Brand24

Discover what people are saying online about your brand - as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.

9.3

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 96% Positive
Badge Winner
22Reviews

Publer

Publer

Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.

9.3

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
74Reviews

eClincher Inc.

eclincher

eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!

9.2

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
25Reviews

MavSocial

MavSocial

MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies

9.2

CX Score

CX
Score

+97

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

0% Negative 97% Positive
Badge Winner
19Reviews

Other Evaluated Vendors


Zoho

Zoho Social

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.

9.0

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 95% Positive
72Reviews

Sprout Social

Sprout SMB

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 91% Positive
49Reviews

HootSuite

Hootsuite Social Media Management SMB

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.2

CX Score

CX
Score

+81

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

5% Negative 86% Positive
116Reviews

Act-on Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

8.1

CX Score

CX
Score

+79

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 82% Positive
27Reviews

Loomly

Loomly

From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success.

7.5

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

76

Value Index

VALUE INDEX

7% Negative 82% Positive
17Reviews

For the full list of vendors in this space, click here.

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