What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
97 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Respectful
- Generous Negotitation
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Split Testing
Personalization/Audience Targeting
Server Side Testing
Integrations
Multivariate Testing
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
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Google Analytics Reviews
Momina S.
- Role: Human Resources
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
User-friendly and cost-effective
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics excels with its robust features, seamless Google integration, affordability, scalability, and strong community support.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its versatility. Whether you're a beginner or an advanced user, it offers a wealth of features and customization options to suit various needs and skill levels.
What do you dislike most about this product?
One drawback of Google Analytics is its complexity for beginners. The platform can feel overwhelming initially, requiring time and effort to fully grasp its features and functionalities.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I recommend taking advantage of available tutorials and training resources to familiarize yourself with the platform. Start with basic features and gradually explore more advanced functionalities as you become comfortable. Additionally, ensure proper implementation and configuration to accurately track and analyze data relevant to your business goals. Lastly, leverage Google's support community for assistance and stay updated on new features and best practices.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Susan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Google Analytics Makes Work Easier
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I like the efficiency of Google Analytics. Google Analytics has incredible features.
What is your favorite aspect of this product?
I like how effective Google Analytics has been. Google Analytics is so amazing.
What do you dislike most about this product?
No dislikes about Google Analytics. Google Analytics is amazing..
What recommendations would you give to someone considering this product?
I do recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
.Kim M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Featuture-rich but not built for smaller firms.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Products. Easy integration with other Google products like Google Ads and search console to provide a more comprehensive marketing picture.
What is your favorite aspect of this product?
Google Analytics is feature-rich offering in-depth insights.. It goes above and beyond basic website and traffic metrics.
What do you dislike most about this product?
The interface is complex and difficult to navigate. It has a steep learning curve. Many of the more advanced featutes such such as event tracking have additional setup requirments beyond the basic implementation.
What recommendations would you give to someone considering this product?
Use this product if you are familiar with it already or have time to study and learn the interface, wihch has a very steep learning curve.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Caring