What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Marketing Analytics
Data Management
Audience Segmentation
Conversion Analysis
Data Analysis and Survey Function
Data Warehousing
Data Integrity
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Momina S.
- Role: Human Resources
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
User-friendly and cost-effective
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics excels with its robust features, seamless Google integration, affordability, scalability, and strong community support.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its versatility. Whether you're a beginner or an advanced user, it offers a wealth of features and customization options to suit various needs and skill levels.
What do you dislike most about this product?
One drawback of Google Analytics is its complexity for beginners. The platform can feel overwhelming initially, requiring time and effort to fully grasp its features and functionalities.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I recommend taking advantage of available tutorials and training resources to familiarize yourself with the platform. Start with basic features and gradually explore more advanced functionalities as you become comfortable. Additionally, ensure proper implementation and configuration to accurately track and analyze data relevant to your business goals. Lastly, leverage Google's support community for assistance and stay updated on new features and best practices.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Susan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Google Analytics Makes Work Easier
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I like the efficiency of Google Analytics. Google Analytics has incredible features.
What is your favorite aspect of this product?
I like how effective Google Analytics has been. Google Analytics is so amazing.
What do you dislike most about this product?
No dislikes about Google Analytics. Google Analytics is amazing..
What recommendations would you give to someone considering this product?
I do recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Yunus Emre T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
It is easy to connect to the websites.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The detailed and simple presentation
What is your favorite aspect of this product?
The data accuracy
What do you dislike most about this product?
More different kinds of presentations could exist
What recommendations would you give to someone considering this product?
I would strongly recommend to use it for detailed analysis.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features