What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Enables Productivity
Cons
- Under Delivered
- Less Generous
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Multivariant Testing
Customer Journey Modelling
Marketing Analytics
Marketing Project Management
SMS Marketing
Marketing Asset Management
Email Marketing Automation
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
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MoEngage Reviews
Ankit S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
It's one of the best marketing automation tool
Likeliness to Recommend
What differentiates MoEngage from other similar products?
the customer support is way better than the competitor Clevertap
What is your favorite aspect of this product?
Ease of A/B testing and few features like segmentations and Multivariate testing
What do you dislike most about this product?
Some of the features released are broken in some devices, which is very hard to test
What recommendations would you give to someone considering this product?
It's a good product overall so one can go for it
Pros
- Trustworthy
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Arpit D.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2022
Amazing features for driving successful marketing
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It's breadth of features are amazing and it never disappoints when we compare with other tools, it has everything that a marketer needs.
What is your favorite aspect of this product?
I love the Campaign Management and Targeting option via segmentation and the level of cohort reports that gives amazing insights on the lead activity / behavior.
What do you dislike most about this product?
MoEngage is a perfect tool but it just needs to integrate with BI systems to easily carry forward data and populate reports out of the box.
What recommendations would you give to someone considering this product?
It is a clear winner in this segment. However, you must evaluate this software based on how good it fits for your business needs apart from its capabilities. It has good knowledge base articles to refer and leverage all the features easily.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sarah T.
- Role: Operations
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Sep 2022
Client engagement platform, designed for marketers
Likeliness to Recommend
What differentiates MoEngage from other similar products?
MoEngage stacks up to the competition, check reviews from current & previous users in industries like money Services, promotion and Advertising, and the web, and realize the simplest product for your business. Mobile promoting code could be a wide used technology, reliable, prime-rated code solution with integrations – mobile promoting, push notifications, and bulk SMS. Different necessary factors to think about once researching alternatives to MoEngage embody options and email promotion.
What is your favorite aspect of this product?
Its ability to synchronize with Amplitude. additionally, the backward integration with amplitude wherever it will send events to amplitude in order that we are able to track whether or not a user opened an associate degree email or not. Ability to produce a careful analysis of users’ activity on the app. In our case, it's primarily to investigate what were the simplest watched videos, their length, days/hourly split, that class, etc. It makes acting CRMs to the users very easy and sleek. Be it any medium we wish to push the notifications at, MoEngage makes it terribly handy.
What do you dislike most about this product?
I have encountered that notification delivery rates dip at the side of the CTRs once the audience pool is larger which implies primarily we tend to square measure reaching dead set a rather higher volume of users at considerably higher costs.
What recommendations would you give to someone considering this product?
MoEngage is a tremendous platform that helps in increasing engagement with the app and additionally nudges users to perform sure in-app activities that will increase feature usability too. Should attempt it as a result of it’s additionally the foremost cheap one. MoEngage is a good CRM Tool and also the best in the worth vary among its competitors.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Inspires Innovation