Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

909 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Bryan M.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Essential Analytics for Web Properties

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Comprehensive analytics with helpful segmentation features

What is your favorite aspect of this product?

Easy to implement and low cost

What do you dislike most about this product?

It isn’t always clear what some updates do. I wish there was more easily accessible communication about major updates to the product.

What recommendations would you give to someone considering this product?

Unless you plan to start with the most privacy focused analytics options, Google Analytics is a great analytics tool to start with for websites, SaaS, and mobile apps.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sareena P.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Platform is a sea of knowledge for businesses

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

GA makes businesses find out information such as building personas, setting demographics for the target audience and finding out the customer behaviour on the website, the use of GA can help in creating different custom goals and events which helps in tracking everything within a website for creating future strategies and finding out the customer behaviour. This really makes Google Analytics be different from similar products.

What is your favorite aspect of this product?

My favourite aspect of using GA has always been the ease of the product as it is very easy to use and there are many resources which are available for training to learn Google analytics.

What do you dislike most about this product?

The reporting is not simply within GA which can be improved, currently, I use GTM for setting up tags separately and use Data Studio for creating dashboards and reporting.

What recommendations would you give to someone considering this product?

This product is very essential for all businesses who want to find out the customer behaviour on their website which allows businesses to fix any current issues within the website, look at the customer journey and create strategies based on the time of the traffic visits to the website, what countries the website is coming from and what channels drive the most traffic.

Pros

Continually Improving Product
Reliable
Unique Features
Respectful

Alfredo O.

Role: Consultant
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2022

Perfect tool for measuring user behavior!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Other products doesn´t have filters to exclude certain type of traffic.

What is your favorite aspect of this product?

With Google Analytics i can apply filters to exclude interal traffic. Also, i can retarget users that had added products to the shopping cart previously.

What do you dislike most about this product?

Google Analytics 4 e-commerce tracking is not as good as Universal Analytics features.

What recommendations would you give to someone considering this product?

Apply filters at the very beginning of the property set up.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Bryan M.

Essential Analytics for Web Properties

Likeliness to Recommend

Pros

Sareena P.

Platform is a sea of knowledge for businesses

Likeliness to Recommend

Pros

Alfredo O.

Perfect tool for measuring user behavior!

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support