What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Efficient Service
- Reliable
- Trustworthy
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Outbound
Campaign Execution
Social Moderation and Workflow Management
Social Post Archival
Social Media Channel Integration Inbound
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Buffer Reviews
Brittney D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Simple to use, but it's too basic
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer emphasizes simplicity without sacrificing functionality.
What is your favorite aspect of this product?
The content calendar feature is my favorite. In coordinating a multi-channel social media strategy, being able to visualize and plan content across platforms in a single calendar view is unmatched.
What do you dislike most about this product?
Buffer lacks advanced listening and sentiment analysis features. In a constantly evolving social landscape, having more sophisticated tools for monitoring brand mentions and gauging sentiment could elevate Buffer's role.
What recommendations would you give to someone considering this product?
Prospective Buffer users should appreciate its simplicity but also plan to complement it with specialized tools for social listening.
Pros
- Enables Productivity
- Effective Service
- Caring
- Transparent
Diego N.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2024
Social media, quick and easy
Likeliness to Recommend
What differentiates Buffer from other similar products?
I believe Buffer's Planner and Dashboard are thr best I've seen in social media schedulers.
What is your favorite aspect of this product?
The Planner. It allows me to quickly shcedule and organizer whole campaigns in very short time spans.
What do you dislike most about this product?
It's not their fault, but being at the mercy of the APIs and not being able to schedule some kinds of post is not ideal.
What recommendations would you give to someone considering this product?
If you need to quickly shcedule social media posts or needs help seeing the bigger picture of a campaing. Give this a try.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Continually Improving Product
Cons
- Commodity Features
- Vendor Friendly Policies
- Vendor's Interest First
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Wins with its high quality
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy