MoEngage Inc

MoEngage

8.1 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Caring
Respectful

Cons

Less Generous

Feature Ratings

Average 88

Mobile Functionality

Device and Browser Analytics

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Data Management

Data Integrity

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

Vendor Capability Ratings

Average 85

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Quality of Features

Breadth of Features

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

Score 7.1

View MoEngage in this category (opens in a new tab)

MoEngage Reviews

Nikita S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use but expensive than others

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

It has features like advanced analytics and optimised user flows

What is your favorite aspect of this product?

RFM Segmentation and Auto Optimise User Flows

What do you dislike most about this product?

The pricing and integration is difficult as compared to others

What recommendations would you give to someone considering this product?

Try CleverTap and WebEngage first as they might be cheaper options

Pros

Reliable
Enables Productivity
Inspires Innovation
Saves Time

Cons

Vendor Friendly Policies
Less Efficient Service
Less Effective Service

Muralidharan K.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

overall good product, Analytics can be improved

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

Grreat Customer support, Integrations available Ontime product updates

What is your favorite aspect of this product?

Customer support, Segmentation & targeting options. Channels available for communication

What do you dislike most about this product?

Analytics can be improved, but not bad at all

What recommendations would you give to someone considering this product?

would be great option for those who have a different product analytics, Moengage is not at all completely meant for analytics. For growth & Basic campaign analytics this is great product.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Rupesh Kumar P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic Product! Very Useful For Push

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

MoEngage have a features of "Copy Content from Android" for web push. This save time a lot and its takes only 2 minutes to shoot a campaign with same content in both android and web push.

What is your favorite aspect of this product?

Get to know the audience before campaign shoot

What do you dislike most about this product?

New features taking longer time

What recommendations would you give to someone considering this product?

Any one looking for mobile and digital notification must go for this . This products will save time as well as money compare to others

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

MoEngage Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Functionality Can be used on mobile devices​

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

Nikita S.

Easy to use but expensive than others

Likeliness to Recommend

Pros

Cons

Muralidharan K.

overall good product, Analytics can be improved

Likeliness to Recommend

Pros

Rupesh Kumar P.

Fantastic Product! Very Useful For Push

Likeliness to Recommend

Pros

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Feature Ratings

Mobile Functionality

Device and Browser Analytics

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Data Management

Data Integrity

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Quality of Features

Breadth of Features

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration