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Zoho Campaigns

8.1 /10
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Zoho Campaigns
8.1 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative
4% Neutral
93% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 81

Email Delivery

86

Basic Reporting and Analytics

86

Campaign Management

86

Sales Intelligence & Conversion Rates

85

Auto-Responders

82

Segmentation

82

Surveys and Polling

81

Dynamic Content

81

Email Templates

81

SPAM Compliance

81

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Quality of Features

80

Vendor Support

79

Ease of Customization

78

Ease of Data Integration

76

Availability and Quality of Training

76

Zoho Campaigns Reviews

Luule M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

The customer care team provides ample support

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Everything about ZOHO is commendable, but what stands out for me is its user-friendliness and the analytics of the emails we send. It's crucial to understand which content resonates most with your target audience. The implementation is straightforward, and it's easy to use and analyze. Their customer support team is prompt and efficient, striving to resolve queries as soon as possible. ZoHo is packed with features. We can categorize different types of customers, analyze their email opening behavior, and much more. Integration is a breeze, whether it's with LinkedIn or any other social media platform.

What do you dislike most about this product?

We've been utilizing Zoho campaigns for over two years and have become quite accustomed to the platform. It's serving us well at present, but there was one feature that initially posed a challenge: the domain verification process. It's slow and quite bothersome, and it's an area where the company needs to focus its attention. The platform tends to slow down and exhibit signs of glitches when handling heavy programs or campaigns. I could be mistaken, but this is an issue we've encountered since we began using it, and it persists to this day.

What recommendations would you give to someone considering this product?

Zoho Campaigns aids us in producing higher-quality work with less effort, thanks to its customizable email templates and automation features. Beyond email marketing, it also serves us well in crafting, initiating, and managing our social media posts and campaigns. And this is why I recommend the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kaitlyn W.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

The design of the campaigns is intuitive

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

The functions and design of the campaigns are intuitive. I can easily communicate with reviewers and receive genuine and timely responses. It works wonderfully as a template for emails and social media. It is easier to use and comes with excellent support.

What is your favorite aspect of this product?

I appreciate how everything related to workflow and email is conveniently displayed on a single page. Key advantages include an intuitive interface and an easy-to-follow procedure for creating and sending professional email campaigns. The software's responsive layouts and abundance of pre-designed templates make it ideal for a wide range of business needs.

What do you dislike most about this product?

Vary little! If I had to choose something to criticize, it would be the very high learning curve associated with campaigns and maintaining the integration with the CRM.

What recommendations would you give to someone considering this product?

If you own a small business, you need Zoho One. There are no features or services we don't like. You can use it with ease. The customer service is second to none. I use the functions daily. Additionally, new services are constantly being added to Zoho.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Client Friendly Policies
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2023

Highly Capable Emails and SMS Marketing Platform

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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