What is VWO Testing?
VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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78 Likeliness to Recommend
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+65 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love VWO Testing?
Pros
- Generous Negotitation
- Helps Innovate
- Respectful
- Caring
Cons
- Under Delivered
- Charges for Enhancements
- Vendor's Interest First
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Split Testing
Multivariate Testing
Server Side Testing
Feature Flagging
Personalization/Audience Targeting
Integrations
Audience Segmentation
Analytics and Reporting
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Vendor Support
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
VWO Testing Reviews
Chelsea N.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2023
Complex but highly useful tool
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
It allows you to make a wide variety of modifications on a website without the help of developers, making it super easy to run A/B and multivariate testing.
What is your favorite aspect of this product?
The visual editor for making websit modifications is intuitive and comprehensive.
What do you dislike most about this product?
There's definitely a learning curve for this product. It takes a while to get the hang of it.
What recommendations would you give to someone considering this product?
Definitely enlist the development team in the onboarding process. Once it's up and running, VWO doesn't need the input of devs but getting all the tracking correct is quite technical.
Pros
- Unique Features
- Inspires Innovation
- Respectful
- Helps Innovate
Cons
- Charges for Enhancements
- Leverages Incumbent Status
- Wastes Time
Rahul P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
Visual Editing and WYSIWYG Editor: VWO Testing provides a user-friendly visual editing interface that allows users to make changes to their website without any coding knowledge. The WYSIWYG editor makes it easy to modify elements, create variations, and test different designs, providing a seamless testing experience. Smart Traffic Allocation: VWO Testing utilizes advanced traffic allocation algorithms to ensure that experiments are distributed effectively among different user segments. It dynamically allocates traffic based on pre-defined rules, allowing for efficient and statistically significant results.
What is your favorite aspect of this product?
Integration Ecosystem: VWO Testing integrates seamlessly with various marketing and analytics tools, making it easier to incorporate experimentation into existing workflows. It supports integrations with popular platforms like Google Analytics, Adobe Analytics, and CRM systems, enabling users to leverage their existing data and create a unified view of their optimization efforts. Dedicated Customer Support and Services: VWO offers dedicated customer support, including onboarding assistance, technical support, and optimization advice. Additionally, they provide professional services, such as strategic consulting and managed testing services,
What do you dislike most about this product?
Complexity for Beginners: Some users have found the initial setup and configuration process of VWO.com to be complex, especially for those who are new to A/B testing or have limited technical expertise. The learning curve and understanding of the tool's features and terminology may require some time and effort.
What recommendations would you give to someone considering this product?
Consider Ease of Use: Take into account the ease of use and learning curve associated with VWO.com. Consider your team's technical expertise and the level of complexity you are comfortable with. User-friendly interfaces, visual editors, and intuitive workflows can help streamline the testing process, especially if you have limited coding knowledge.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Best A/B test platform out there
Likeliness to Recommend
Pros
- Reliable
- Unique Features
- Effective Service
- Inspires Innovation