Precisely

PlaceIQ

6.7 /10

What is PlaceIQ?

PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.

Company Details

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Awards & Recognition

PlaceIQ won the following awards in the Customer Intelligence category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

PlaceIQ Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on PlaceIQ.

70 Likeliness to Recommend

5
Since last award

96 Plan to Renew

1
Since last award

71 Satisfaction of Cost Relative to Value

12
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love PlaceIQ?

4% Negative

3% Neutral

93% Positive

Pros

Inspires Innovation
Respectful
Security Protects
Reliable

Feature Ratings

Average 82

Metadata Management

Audience Segmentation

Data Visualization

Anomaly Detection

Real Time Workflow Automation

Audience Demographics

API Framework

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Customer Journey Modelling

Vendor Capability Ratings

Average 78

PlaceIQ

What is PlaceIQ?

Company Details

Need Assistance?

Awards & Recognition

PlaceIQ Ratings

70 Likeliness to Recommend

5
Since last award

96 Plan to Renew

1
Since last award

71 Satisfaction of Cost Relative to Value

12
Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love PlaceIQ?

Pros

Feature Ratings

Metadata Management

Audience Segmentation

Data Visualization

Anomaly Detection

Real Time Workflow Automation

Audience Demographics

API Framework

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Customer Journey Modelling

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Usability and Intuitiveness

PlaceIQ

What is PlaceIQ?

Company Details

Need Assistance?

Awards & Recognition

PlaceIQ Ratings

70 Likeliness to Recommend

5 Since last award

96 Plan to Renew

1 Since last award

71 Satisfaction of Cost Relative to Value

12 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love PlaceIQ?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Metadata Management Easily manage metadata associated with customer data or audience segments.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

5
Since last award

1
Since last award

12
Since last award

Feature Ratings

Metadata Management

Audience Segmentation

Data Visualization

Anomaly Detection

Real Time Workflow Automation

Audience Demographics

API Framework

Conversion Analysis

Predictive Analytics

Cross Channel Attribution Analysis

Customer Journey Modelling

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Business Value Created

Availability and Quality of Training

Breadth of Features

Vendor Support

Usability and Intuitiveness