What is MailerLite?
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
89 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Email Delivery
Auto-Responders
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
MailerLite Reviews
Gabor Aviana G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2022
Manage your campaigns smoothly with MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Mailer Lite is a marketing platform which enable us to keep growing our audience by helping us to send the perfect messages at the right time and place. It helps us to communicate effectively through e-mail and SMS marketing and chats. It helps us to build strong relationships by tracking all customer details at one place. It helps us to create more targeted visitor experience with the help of dedicated pages for each of our campaigns. With the help of Mailer Lite we can make our campaigns even better as we text, experiment and streamline our emails to be as effective as possible.
What is your favorite aspect of this product?
Mailer Lite is a simple, effective as well as free email newsletter software that does the true job. Also, they have an excellent free plan and even have on paid plans, it is cheaper than their competitors. It helps to track our results by monitoring our campaigns through campaign reports, surveys and open locations.
What do you dislike most about this product?
They need to work on process of creating campaigns as it sometimes become clunky to create them.
What recommendations would you give to someone considering this product?
I would recommend Mailer Lite because with all the features one can expect, Mailer Lite is certainly worth its salt. We found this email tool easy to use and easy to set up.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Catherine G.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2022
So easy to use that it makes email marketing fun!
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Ease of use, no jargon, cost and it just makes sense.
What is your favorite aspect of this product?
How quickly everything can be done and also the mobile app
What do you dislike most about this product?
The mobile app logs me out too often
What recommendations would you give to someone considering this product?
Go for it, it'll make your life so much easier
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Rachael W.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Feb 2022
Mailerlite is a good email marketing system
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Being able to create amazing campaigns with their email software is essential. Then using their landing pages, pop-ups and embedded form is vital to growing my audience.
What is your favorite aspect of this product?
MailerLite is very intuitive and is a good product for the price. It was easy to set up email campaigns, subscription forms, landing pages and create automations. I really like being able to set up emails to go out automatically in the future without having to send it manually on that day.
What do you dislike most about this product?
It took a long while for the approval process to be completed and to prove that I own my domain name. Then, because I did not use the system for a while, the approval was no longer valid. I contacted support to get it sorted out, which took a few months.
What recommendations would you give to someone considering this product?
Mailerlite will help you with email marketing, automating my email campaigns and building out a landing page to collect email subscriptions. It is a great way to fulfil weekly newsletters and send out nurturing campaigns to potential clients.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
