Intuit

Mailchimp

8.7 /10

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Karan N.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Powerful email marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is very easy to use and learn. There's very little outside help or tutorials that you'd need to watch to get going with this. They do have these if you want to dive in and become a master though. This is a very user-friendly tool that anyone can pick up and use.

What is your favorite aspect of this product?

Open/Click metrics Reporting List segmentation

What do you dislike most about this product?

Design functionality Automation can be clunky

What recommendations would you give to someone considering this product?

This tool is great for small businesses. It's great to get you started and up and running. You'll be able to segment lists, create your own email templates (or upload ones that you've created), create automation based on actions, and see the success of your campaigns. If you're new to email marketing/automation this is a great tool to get started with.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Allison C.

Role: C-Level
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Great email software for most businesses

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It has the best help tutorials and support available. All help files are easy to find and understand. They walk you through each step clearly.

What is your favorite aspect of this product?

That you can do so much with the free version, which is great for small businesses with very small budgets just starting out.

What do you dislike most about this product?

The analytics are very limited.

What recommendations would you give to someone considering this product?

This is a great starter product, but if you want to use certain features you will need to upgrade. Be clear on what you need first before deciding if this is right for you, so there are no surprises when you go to schedule an email for example and you find out it requires an upgraded account.

Pros

Trustworthy
Fair
Altruistic
Acts with Integrity

Cons

Charges for Enhancements

Mitchell T.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Great All-Around Marketing Email Service

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Easy integration with sign-up forms on websites or importing of data files to build your customer lists.

What is your favorite aspect of this product?

Relatively gentle learning curve for first time users; fairly intuitive software to use.

What do you dislike most about this product?

Design capabilities are limited compared to some of its competitors.

What recommendations would you give to someone considering this product?

Consider the cost-benefits of MailChimp compared to some of its competitors--they are quite a few similar services out there, differentiated by whethter they offer better design capabilities, pricing relative to use/size of distribution list, additional SMS marketing services, etc.

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Karan N.

Powerful email marketing platform

Likeliness to Recommend

Pros

Allison C.

Great email software for most businesses

Likeliness to Recommend

Pros

Cons

Mitchell T.

Great All-Around Marketing Email Service

Likeliness to Recommend

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support