Intuit

Mailchimp

8.7 /10

506 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Susan D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Disappointed in Customization - Very Basic

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

The price is fair and it is user friendly to implement and set up workflow wise.

What is your favorite aspect of this product?

The user friendly aspect of the program.

What do you dislike most about this product?

There are little to no customizations, integration was promised but not followed through on, and lots of add on purchases for features. It couldn't even hold all of our leads and tags required.

What recommendations would you give to someone considering this product?

If your email communication plan is basic and generic, MailChimp is perfect for you. Also, double check tags and leads you require because they under delivered on their capabilities before we upgraded.

Pros

Reliable
Enables Productivity
Performance Enhancing
Trustworthy

Cons

Inhibits Innovation
Slower Product Innovation
Commodity Features

Namrata R.

Role: Sales Marketing
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Easy and Effective

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Easy to use UI and Operations.

What is your favorite aspect of this product?

Easy to use UI and very fast creation of email campaigns.

What do you dislike most about this product?

Management of Data and data segmentation.

What recommendations would you give to someone considering this product?

It is an easy, cost-effective, and fast tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Marissa N.

Role: Sales Marketing
Industry: Biotechnology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2021

Took very little time and effort to learn

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp was very easy to learn. With the drag and drop features, it took little time to format emails and the automation/ analytics were very clear.

What is your favorite aspect of this product?

I enjoy the warnings that they feature to ensure that you have the best email. As you input a subject line, they make suggestions as well as suggestions to many other aspects of the email to ensure you aren't being sent to spam.

What do you dislike most about this product?

I do wish there was more customization in the design, it can feel as if many of your emails look the same with sticking to the drag and drop features.

What recommendations would you give to someone considering this product?

I would recommend taking advantage of the automation marketing. You can select specific triggers that really take a lot of work off of your plate!

Pros

Reliable
Enables Productivity
Trustworthy
Saves Time

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Susan D.

Disappointed in Customization - Very Basic

Likeliness to Recommend

Pros

Cons

Namrata R.

Easy and Effective

Likeliness to Recommend

Pros

Marissa N.

Took very little time and effort to learn

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support