What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Trustworthy
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Multivariant Testing
Customer Journey Modelling
Mobile Marketing Management
Marketing Project Management
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Rebekah L.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Easy, simple and stress free!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to learn and use and has tons of features!
What is your favorite aspect of this product?
I don't have to worry about customers getting emails if they have unsubscribed even if they get re-added.
What do you dislike most about this product?
Pricing is pretty high but nothing other than that!
What recommendations would you give to someone considering this product?
If you need to up your game with templates and images and make sure that your customers are getting the emails needed, then this is a must-have!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Marissa N.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Took very little time and effort to learn
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp was very easy to learn. With the drag and drop features, it took little time to format emails and the automation/ analytics were very clear.
What is your favorite aspect of this product?
I enjoy the warnings that they feature to ensure that you have the best email. As you input a subject line, they make suggestions as well as suggestions to many other aspects of the email to ensure you aren't being sent to spam.
What do you dislike most about this product?
I do wish there was more customization in the design, it can feel as if many of your emails look the same with sticking to the drag and drop features.
What recommendations would you give to someone considering this product?
I would recommend taking advantage of the automation marketing. You can select specific triggers that really take a lot of work off of your plate!
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Saves Time
Parul K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Easy to use Email marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use
What is your favorite aspect of this product?
GDPR compliant and easy to navigate platform.
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
This is really an amazing solution for small businesses.
Pros
- Client Friendly Policies
- Fair
- Altruistic
- Acts with Integrity