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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Annie B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Ideal platform for digital marketing

Likeliness to Recommend

7 /10

What differentiates Klaviyo from other similar products?

The ability to generate automated tasks is simply great, it has a variety of functions that are used when doing marketing quickly and easily, it is more than impressive when it comes to managing our e-commerce queries, it also allows us to have a complete picture of the customer profile, also has a good scope of implementation, integrates very well with a wide variety of e-commerce platforms, also allows me to build my subscriber list and send emails to everyone in bulk.

What is your favorite aspect of this product?

It is one of the best dynamic automation based platforms of all email platforms, it is very easy to use and easy to understand, the sequenced email tool is very useful and has been very useful for getting discount and reminder emails I also love its dedication to big data and specialized systems experts to ensure a unique work experience, it has many functions in addition to a very clean interface, it is a great tool to create email flows and retain clients.

What do you dislike most about this product?

The price is really a bit expensive and the platform does not work with email drip campaigns, it also does not have an intelligence system to work with guided sales, there could also be more integrations or more complex metrics, I also do not like the customer service that offers this platform, it tends to be a bit slow at times.

What recommendations would you give to someone considering this product?

I recommend that you take a few days to learn how to handle it correctly, this software gives you a lot of important information that you can take advantage of and create an automated campaign.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Saves Time

Kristie D.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Great To Step Up Your Email Marketing

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klayvio is a step up from programs like Mailchimp they work with you making sure you create great email segments and flows as well. They also have just introduced SMS which is great. Klayvio really is the best email platform I have worked on compared to others. Live chat and a support team is so helpful when needed

What is your favorite aspect of this product?

I love the easy-to-use analytics as well as the pre-build email flows and how the segment is already built out for the customer. Makes it easy to use. Also being able to create and target email segments is so great

What do you dislike most about this product?

sometimes the buttons like shop now of buy now don't look great on mobile and we have had our team figure out ways around it

What recommendations would you give to someone considering this product?

Great for a serious business and someone who really wants to target and segment their emails

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2021

Amazing product with many features and easy to use

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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