Klaviyo
7.8 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Customer Data Platform category

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

92 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

0% Negative
8% Neutral
92% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Respectful
  • Generous Negotitation

Feature Ratings

Average 79

Data Security

92

Real Time Capabilities

86

Behavioral Triggers

83

Omnichannel Integration

82

CRM Integration

80

Data Enrichment

78

Data Aggregation

72

Dashboards, Analytics and Reporting

71

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

88

Business Value Created

85

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Data Integration

81

Quality of Features

79

Ease of IT Administration

77

Breadth of Features

77

Product Strategy and Rate of Improvement

77

Vendor Support

77

Ease of Customization

75

Klaviyo Reviews

Deepak M.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

The product was easy to use

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

It is easy to use and scale as a product offering in my previous company

What is your favorite aspect of this product?

I am able to integrate multiple marketing funnels into my klaviyo account

What do you dislike most about this product?

Nothing so far. But after a point buying more and more email bandwith gets expensive

What recommendations would you give to someone considering this product?

keep a clean email list

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Includes Product Enhancements

Tania M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

User friendly software, highly recommended.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Klaviyo is user friendly and such an intuitive software. Easier to implement than other email marketing softwares.

What is your favorite aspect of this product?

Klaviyo is user friendly

What do you dislike most about this product?

There are few other software tools in the market with more features.

What recommendations would you give to someone considering this product?

If you’re a starter in the email marketing automation tool, I highly recommend to try Klaviyo.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Fair

Agnieszka K.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Great email marketing tool for eCommerce

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability

What is your favorite aspect of this product?

ease of integration with Shopfy and WooCommerce

What do you dislike most about this product?

They have a li mited option of email template designs and limitations with custom design.

What recommendations would you give to someone considering this product?

Use the platform to its full potential, especially their segmentation functionality

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

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