What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Helps Innovate
- Continually Improving Product
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Behavioral Triggers
Omnichannel Integration
CRM Integration
Data Enrichment
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Klaviyo Reviews
Deepak M.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Mar 2024
The product was easy to use
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It is easy to use and scale as a product offering in my previous company
What is your favorite aspect of this product?
I am able to integrate multiple marketing funnels into my klaviyo account
What do you dislike most about this product?
Nothing so far. But after a point buying more and more email bandwith gets expensive
What recommendations would you give to someone considering this product?
keep a clean email list
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Includes Product Enhancements
Please tell us why you think this review should be flagged.
Tania M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
User friendly software, highly recommended.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is user friendly and such an intuitive software. Easier to implement than other email marketing softwares.
What is your favorite aspect of this product?
Klaviyo is user friendly
What do you dislike most about this product?
There are few other software tools in the market with more features.
What recommendations would you give to someone considering this product?
If you’re a starter in the email marketing automation tool, I highly recommend to try Klaviyo.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
Agnieszka K.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
Great email marketing tool for eCommerce
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability
What is your favorite aspect of this product?
ease of integration with Shopfy and WooCommerce
What do you dislike most about this product?
They have a li mited option of email template designs and limitations with custom design.
What recommendations would you give to someone considering this product?
Use the platform to its full potential, especially their segmentation functionality
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
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