What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
5
Since last award
81 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Klaviyo Reviews
Rebekah N.
- Role: Operations
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2021
Great data & automation features -lacks in design.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It provides more data, automation, and segmenting features than most email marketing tools I've worked with.
What is your favorite aspect of this product?
It's automation and segmenting capabilities.
What do you dislike most about this product?
The front-end email designing tool.
What recommendations would you give to someone considering this product?
If you need simple email designs, but strong contact data and automations, then Klayvio is for you.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Maja J.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Great solution for ecommerce businesses
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It integrates easily with Shopify, and has a lot of templated automation options, so even if you're a beginner you can set it up pretty quickly!
What is your favorite aspect of this product?
It's simple to use and easy to integrate, which means we can set it up for clients and hit the ground running pretty quickly!
What do you dislike most about this product?
It looks a bit outdated compared to tools like Hubspot and ActiveCampaign. It'd be nice if they added landing pages feature!
What recommendations would you give to someone considering this product?
It's a simple but effective email marketing tool, that works great for ecom businesses.
Pros
- Client Friendly Policies
- Fair
- Altruistic
- Reliable
Cons
- Slower Product Innovation
- Vendor's Interest First