What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Klaviyo Reviews
James C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Mar 2022
Very easy to use product that is the new standard
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
In my experience, it's an easier product to use than Mailchimp or Hubspot email solutions. It's very easy to create templates, flows and segmented lists. I would say it is the best I have used so far.
What is your favorite aspect of this product?
I think it's how much it has been adapted by most marketing experts over a quick period of time. That widespread adaption makes it the standard moving forward. I think they will continue to be a frontrunner.
What do you dislike most about this product?
The only issue I ever really had was with one client they asked for a lot of documentation to get started, but that was resolved fairly quickly.
What recommendations would you give to someone considering this product?
I would say make sure you have solid, clean lists and the appropriate email blasts and flows and then you should be good to go.
Pros
- Saves Time
- Helps Innovate
- Continually Improving Product
- Reliable
Troy P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
Tried 6 ESPs, Klaviyo Wins
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Ease of use, robustness of features. Integrations with everything.
What is your favorite aspect of this product?
How easy it is to use and integrate.
What do you dislike most about this product?
Analytics are getting better but things like Segment metrics could be expanded.
What recommendations would you give to someone considering this product?
Do it. It'll make your life easier.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Aaryck E.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
Easy to use, Cost Efficient, Great Scalability
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is deep in features and functions. It excels where many email marketing software don't: breadth of features and easy to use. If you have an objective in mind, Klaviyo will get you there!
What is your favorite aspect of this product?
My favorite aspect of this product is the automation building and work flows. Klaviyo makes engaging new and older customers simple and efficient. There's not a lot of fluff with this software: just unadulterated features!
What do you dislike most about this product?
I didn't like that our website folks didn't have an API built for Klaviyo. Klaviyo does have MULTIPLE plug ins with numerous commerce platforms, however, the website team we work with has altered Magento so much that it no longer allows integration with most APIs unless either party builds that integration. It's not fair because we loved Klaviyo!
What recommendations would you give to someone considering this product?
Do your research and seek YouTube tutorials and case studies. THis helped me streamline my automation and make Klaviyo hum well. If it wasn't for our website being clunky, we could do so much more with Klaviyo! I recommend it 100%
Pros
- Trustworthy
- Client Friendly Policies
- Fair
- Altruistic