What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Acts with Integrity
- Helps Innovate
- Performance Enhancing
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Content Authoring
Contact Database
Sales Intelligence & Conversion Rates
A/B Testing
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.0
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HubSpot Marketing Hub Reviews
Shannon F.
- Role: Industry Specific Role
- Industry: Gaming and Hospitality
- Involvement: Initial Implementation
Submitted Jul 2020
Great for fresh new businesses. Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has its tricky moments, but there is more guidance and support available. Also, there are less steps in processing than with Salesforce.
What is your favorite aspect of this product?
The inbound focus on marketing is better for pulling in new leads and making clients out of them.
What do you dislike most about this product?
The limitations on customizing.
What recommendations would you give to someone considering this product?
This is great if you are just starting with a newly developed business. It makes it easy.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Tory R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2020
HubSpot one stop shop for marketing!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is all encompassing and really makes it much easier in terms of effectiveness and time to do your marketing activities. We've replaced several different products and in the long run, saved money and earned additional business value.
What is your favorite aspect of this product?
I enjoy the social media management and being able to schedule posts now or later in the platform. The advanced analytics allow me to know what types of content is working or not working.
What do you dislike most about this product?
HubSpot is a bit intimidating at first. There is a lot going on and it can be confusing.
What recommendations would you give to someone considering this product?
I recommend watching and reading materials in HubSpot Academy. There is so much to take advantage of and knowledge is power in being able to executive on all that HubSpot has to offer.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Reliable
