Constant Contact, Inc.

Constant Contact

8.6 /10

114 Reviews Write a Review

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What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative

5% Neutral

87% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Reliable

Feature Ratings

Average 84

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Segmentation

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Score 8.8

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Marketing Automation - B2B

Score 8.8

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Marketing Platforms - Midmarket

Score 8.2

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Customer Relationship Management - Midmarket

Score 8.1

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Constant Contact Reviews

Josh W.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Best Email Marketing Software

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Creating and tracking marketing campaigns is easy with this tool. It offers powerful and useful features.

What is your favorite aspect of this product?

First, I like the dashboard which offers useful features and everything is where you would expect it to be. Using the tool requires no prior training Customizing the tool is easy and cost of integration was relatively affordable as well.

What do you dislike most about this product?

While it is affordable, it is not the best in the market. There are other pricey tools which are more resourceful.

What recommendations would you give to someone considering this product?

This is one tool that I would advise any business to try. It works well when it comes to handling email marketing more email campaigns

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Patricia K.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2021

A nice tool for marketing.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

It is very cheap and affordable compared to the other softwares.

What is your favorite aspect of this product?

I like it since it is a nice tool when it comes to email marketing. It is also user friendly and easy to use.

What do you dislike most about this product?

Honestly i have nothing that i dislike towards this great software.

What recommendations would you give to someone considering this product?

To give it a try sine it never disappoints.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Elizabeth M.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2020

Nice tool for email marketing

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

It is very quick when it comes to making customized email template compared with other similar products.

What is your favorite aspect of this product?

What i like most about it is that i can easily schedule emails in a very secure way.

What do you dislike most about this product?

Honestly it's the best i have no dislike towards it.

What recommendations would you give to someone considering this product?

To give it a try if other softwares let them down.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Customer Relationship Management - Midmarket

Constant Contact Reviews

Josh W.

Best Email Marketing Software

Likeliness to Recommend

Pros

Patricia K.

A nice tool for marketing.

Likeliness to Recommend

Pros

Elizabeth M.

Nice tool for email marketing

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Segmentation

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features