Brevo Customer Reviews 2025 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

97 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Inspires Innovation
Client Friendly Policies

Feature Ratings

Average 85

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Content Authoring

Email Templates

Contact Database

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Breadth of Features

Ease of Customization

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.7

View Brevo in this category (opens in a new tab)

Brevo Reviews

Bowen R.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

"Great automation potential."

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

With Brevo, our organization has a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation and Meetings.

What is your favorite aspect of this product?

It as a reliable and cost-effective option for mailing and email newsletters or SMS marketing.

What do you dislike most about this product?

The platform could improve mail deliverability.

What recommendations would you give to someone considering this product?

I recommend it as a better alternative to MailChimp, considering its affordability and easy management.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Miguel A.

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Setting up a campaign is so easy

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo has fair pricing compared to other similar products that have been evaluated, they have free WhatsApp integrations where other providers offer the same at an extra cost, and you receive maximum support regardless of the pricing plan you subscribe to.

What is your favorite aspect of this product?

I like the WhatsApp schedule; you can schedule when the WhatsApp campaign can be sent and this saves me a lot of time

What do you dislike most about this product?

They should consider having a live chat since the ticketing system takes longer to respond to tickets and this makes our work slow when there is a serious issue affecting our use of the product, especially product issues

What recommendations would you give to someone considering this product?

If you have a smaller contact list and would use a very friendly cost tool, then Brevo is an answer, and I highly recomment the solution

Pros

Performance Enhancing
Unique Features
Inspires Innovation
Respectful

Faisal n.

Role: Information Technology
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2025

Friendly, Reliable, Great for Multi-Channel Commu.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The APIs are well documented, easy to integrate, and they don’t feel overcomplicated like some other marketing platforms I’ve tried. It’s also not just an email tool—it gives you SMS, WhatsApp, and even chat, so you can manage all customer communication from one place. That’s a huge advantage compared to tools that only focus on email.

What is your favorite aspect of this product?

For me, the API and transactional email service are the best parts. It’s reliable, scales nicely, and I don’t have to worry about deliverability issues. As someone building customer-facing apps, that’s exactly what I need.

What do you dislike most about this product?

The UI for campaign creation isn’t as smooth as some other tools

What recommendations would you give to someone considering this product?

If you’re technical, definitely explore their API early on it’s solid and easy to wire up.

Pros

Altruistic
Helps Innovate
Reliable
Performance Enhancing

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Bowen R.

"Great automation potential."

Likeliness to Recommend

Pros

Miguel A.

Setting up a campaign is so easy

Likeliness to Recommend

Pros

Faisal n.

Friendly, Reliable, Great for Multi-Channel Commu.

Likeliness to Recommend

Pros

Most Popular Brevo Comparisons

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Campaign Monitor by Marigold

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Content Authoring

Email Templates

Contact Database

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Breadth of Features

Ease of Customization

Vendor Support