Brevo Customer Reviews 2026 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

104 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

0% Negative

3% Neutral

97% Positive

Pros

Inspires Innovation
Reliable
Enables Productivity
Generous Negotitation

Feature Ratings

Average 84

Email Delivery

Basic Reporting and Analytics

Campaign Management

Contact Database

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Breadth of Features

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 8.9

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.7

View Brevo in this category (opens in a new tab)

Brevo Reviews

Bowen R.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

"Great automation potential."

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

With Brevo, our organization has a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation and Meetings.

What is your favorite aspect of this product?

It as a reliable and cost-effective option for mailing and email newsletters or SMS marketing.

What do you dislike most about this product?

The platform could improve mail deliverability.

What recommendations would you give to someone considering this product?

I recommend it as a better alternative to MailChimp, considering its affordability and easy management.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Amenda R.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Email and SMS marketing made simple with brevo.

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

One thing that make it different is that its pricing is based on the numbers of emails that i sent, not the contacts which save money for the large list.

What is your favorite aspect of this product?

i love how it lets me send SMS and email campaigns from the same tool, so i do not have to other software for different channels.

What do you dislike most about this product?

Nothing, all good for now.

What recommendations would you give to someone considering this product?

Start with a free plan to start.

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Unique Features

Laura D.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Bravo to Brevo!

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

Brevo is one of the top email marketing platforms for agencies and nonprofits. It allows you to customize your email marketing campaigns to your branding and mission, schedule email sends, do A/B testing, and view quality metrics to evaluate campaign performance.

What is your favorite aspect of this product?

I enjoy the fact that you can view a variety of email metrics to evaluate campaign performance to see which emails resonate with the target audience.

What do you dislike most about this product?

Customer Service is not as quick to respond when issues arise. Sometimes we have waited several days to receive a response.

What recommendations would you give to someone considering this product?

Definitely consider Brevo if you are a marketing agency or nonprofit looking to engage with your donor/email audiences.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

90 Likeliness to Recommend

97 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Bowen R.

"Great automation potential."

Likeliness to Recommend

Pros

Amenda R.

Email and SMS marketing made simple with brevo.

Likeliness to Recommend

Pros

Laura D.

Bravo to Brevo!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Contact Database

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Breadth of Features

Vendor Support