What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
98 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Asset Management
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Luke H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Good features - sometimes a bit clunky
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Good customer service
What is your favorite aspect of this product?
Scheduling
What do you dislike most about this product?
Sometimes crashes
What recommendations would you give to someone considering this product?
Try it! It will help for sure
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Initial Implementation
Submitted Nov 2021
Easy to use offering a broad range of social uses
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor's Interest First
- Under Delivered
Arseniy R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2021
Great feature set, supportive staff, ease of use
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
We have a great package of features for a very reasonable price.
What is your favorite aspect of this product?
Extremely fast and helpful support team, great onboarding and training opportunities for the end users.
What do you dislike most about this product?
I find the 'Measure' module visualisations a little less flexible than I'd love them to be, but I am a very picky user in this department.
What recommendations would you give to someone considering this product?
Consider the right feature set for your use case.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time