What is BenchmarkONE?
Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
1
Since last award
70 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BenchmarkONE?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Appreciates Incumbent Status
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Opportunity Pipeline Tracking
Email Marketing Automation
Social Media Marketing Management
Marketing Asset Management
Mobile Marketing Management
Marketing Project Management
Customer Journey Modelling
Marketing Analytics
Vendor Capability Ratings
Ease of IT Administration
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
BenchmarkONE Reviews
Matthew S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
Good at first, but stagnated over time.
Likeliness to Recommend
What differentiates BenchmarkONE from other similar products?
It was my first foray into using a CRM tool when I first started at the job where we used it, but it was still pretty handy to be able to track with campaigns and different leads. Now that I've seen other tools, in terms of core functionality there isn't a lot that differentiated them from other CRMs, though admittedly I used BenchmarkONE on a limited scale.
What is your favorite aspect of this product?
Being able to easily send out bulk emails to groups of prospects.
What do you dislike most about this product?
Their feature set really stagnated over time, and common bugs never got fixed during the time we were using it.
What recommendations would you give to someone considering this product?
It got the job done for a lot of the time we used it, but I would say compare and contrast it with other similar CRMs before deciding.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Slower Product Innovation
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Oct 2021
Easy campaigns but email composer could use help
Likeliness to Recommend
Pros
- Respectful
- Security Protects
- Helps Innovate
- Reliable
Cons
- Slower Product Innovation
- Less Efficient Service
- Less Effective Service
Sanjana K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2021
Great for basic features and smaller comapanies
Likeliness to Recommend
What differentiates BenchmarkONE from other similar products?
It is trying to do everything at once, but not in the best way. It is a great tool for SMEs to use as they start growth and have a manageable contact and customer base of a few thousand
What is your favorite aspect of this product?
Uploads and data management was fairly simple. When I tried using different modules, I could do most basic things relatively easy
What do you dislike most about this product?
Lack of advanced features. We ended up having a bunch of tools to complete features BenchmarkOne was missing
What recommendations would you give to someone considering this product?
It is a great product if you are still a small and growing compamy
Pros
- Effective Service
- Continually Improving Product
- Reliable
- Efficient Service