Aprimo Digital Asset Management Logo
Aprimo Digital Asset Management Logo
Aprimo LLC

Aprimo Digital Asset Management

7.0 /10
Category
Aprimo Digital Asset Management
7.0 /10

What is Aprimo Digital Asset Management?

Aprimo Digital Asset Management (DAM) helps enterprises leverage their content to easily deliver personalized and engaging customer experiences at scale. Aprimo supports marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs.

Company Details


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Aprimo Digital Asset Management Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Aprimo Digital Asset Management.

78 Likeliness to Recommend

80 Plan to Renew

65 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Aprimo Digital Asset Management?

7% Negative
12% Neutral
81% Positive

Pros

  • Reliable
  • Enables Productivity
  • Inspires Innovation
  • Fair

Feature Ratings

Average 74

Permissions and Access Right Management

80

Digital Asset Findability

78

Content Capture

75

Manage / Administration of Metadata

75

Digital Asset Sharing

73

Workflow and Approval Management

71

Version Management

71

Cloud Offering

70

Automation of Metadata Creation

68

Integration

67

Intelligent Indexing

67

Vendor Capability Ratings

Average 69

Ease of IT Administration

74

Product Strategy and Rate of Improvement

72

Quality of Features

71

Vendor Support

69

Breadth of Features

69

Usability and Intuitiveness

68

Business Value Created

67

Availability and Quality of Training

67

Ease of Implementation

66

Ease of Data Integration

63

Ease of Customization

62

Aprimo Digital Asset Management Reviews

Sonja b.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Good of all times!!!

Likeliness to Recommend

10 /10

What differentiates Aprimo Digital Asset Management from other similar products?

The cloud based UI Is very intuitive Thr flexibility to customize attributes of workflows Exhaustive list of reports Ability to integrate with the 3rd party apps

What is your favorite aspect of this product?

It's support is the best It has better roadmap

What do you dislike most about this product?

I have totally nothing to state as a dislike it is working well for me

What recommendations would you give to someone considering this product?

I would highly recommend people to use this product since it is the best and it has worked well for me

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

David C.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2022

UI is very intuitive and provides practicality

Likeliness to Recommend

7 /10

What differentiates Aprimo Digital Asset Management from other similar products?

Aprimo DAM is very customizable and can be integrated with content marketing workflows for content strategy teams. Versioning is allowed and integration is easy depending on the file type

What is your favorite aspect of this product?

Ease in Usability and Compatibility.

What do you dislike most about this product?

UI could look better and there could be more flexibility in the file types compatible for upload to the DAM

What recommendations would you give to someone considering this product?

Make sure you check all file compatibility guidelines before you utilize Aprimo Dam to ensure it fits the guidelines of assets you want to upload.

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Enables Productivity

Rajendra G.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Good software for small scale organization.

Likeliness to Recommend

8 /10

What differentiates Aprimo Digital Asset Management from other similar products?

Aprimo does exactly what we need it for, not only through functionality but through the colleagues we deal with.

What is your favorite aspect of this product?

Easy to create a collection if its less than 5,000 photos.

What do you dislike most about this product?

Photos are not organized in order by number (1,2,3,......) This takes longer to find similiar pictures.

What recommendations would you give to someone considering this product?

They need a select ALL image's button, instead of selecting each image or scrolling down to the bottom and then selecting 'shift.'

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing