What is Adobe Target?
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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76 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+49 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Target?
Pros
- Helps Innovate
- Trustworthy
- Performance Enhancing
- Acts with Integrity
Cons
- Vendor's Interest First
- Under Delivered
- Wastes Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Audience Segmentation
Split Testing
Multivariate Testing
Personalization/Audience Targeting
Feature Flagging
Integrations
Server Side Testing
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Adobe Target Reviews
Muhammad A.
- Role: Information Technology
- Industry: Energy
- Involvement: IT Leader or Manager
Submitted Oct 2023
One of the best product in PDF editing
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
PDF Xchange
What is your favorite aspect of this product?
NitroPDF Editor
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Features Adobe Acrobat
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Rosanna S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Oct 2023
Essential product to maximize your business goals!
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
When paired with the Adobe Suite, Target enhances workflow and efficiency. Adobe Target is intuitive and easy to use and integrates well with current systems
What is your favorite aspect of this product?
Being able to dissect info for audience segments, A/B testing and multi variate testing through features and analytics makes it a very useful and essential tool
What do you dislike most about this product?
I think if it had a few enhancements that streamlined analytics and optimization that would help and allow for improved targeting, perhaps more with reliable AI that can provide quick and relevant tests and/or solutions
What recommendations would you give to someone considering this product?
Target is a great tool and essential to your business if are going to maximize your outreach and audience segments for optimal results. It’s easy to integrate and not difficult to use
Pros
- Effective Service
- Acts with Integrity
- Friendly Negotiation
- Helps Innovate
Gaurav a.
- Role: Consultant
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Oct 2023
Easty to user prodcut
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
Adobe Target has some great features such as split testing, easy to implement to site . The data can be stored into Analytics for better visualisation however I feel the tool does not provide greater features for the server side/spa intergartion.
What is your favorite aspect of this product?
The data can be stored in Analytics via A4T. It helps us to do a better visualisation
What do you dislike most about this product?
Single page apps integration is limited in the tool. The page views plus VEC features does not work at the best
What recommendations would you give to someone considering this product?
It's a great tool that helps to store data at one place
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
- Wastes Time
- Vendor Friendly Policies