What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Adobe Marketo Engage Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Fantastic marketing platform for B2B. Easy to Impl
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.
What is your favorite aspect of this product?
B2B Marketing, Event program implementation and Implementing third part event
What do you dislike most about this product?
Report Design view
What recommendations would you give to someone considering this product?
Yes obviously
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service
Brandon R H.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Developing leads and increasing conversions
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Businesses can customize their communication strategies by using advanced segmentation and lead scoring capabilities. Automated workflows trigger targeted content delivery, nurturing leads with relevant information at every stage of their journey. Marketo Engage integrates with CRM systems like Salesforce and Microsoft Dynamics, fostering seamless alignment between marketing and sales teams. This integration ensures a unified view of lead data. It enables sales teams to prioritize and engage with the most promising leads at the optimal time.
What is your favorite aspect of this product?
Marketo Engage provides comprehensive analytics and reporting capabilities to optimize lead nurturing strategies. Marketers can gain insights into lead engagement, content performance, and campaign effectiveness. This enables data-driven decision-making and continuous improvement. Automated lead scoring and routing streamline the handoff process, accelerating the sales cycle and increasing conversion rates.
What do you dislike most about this product?
As businesses grow, their lead nurturing needs evolve. Marketo Engage's scalable architecture and flexible workflow builder empower organizations to adapt their strategies seamlessly. The platform ensures consistent and personalized experiences across channels, whether nurturing a few hundred leads or millions.
What recommendations would you give to someone considering this product?
Businesses can effectively guide leads through the sales funnel and increase conversion rates by leveraging Marketo Engage's powerful lead nurturing capabilities. Personalized journeys, automated processes, seamless sales alignment, and comprehensive analytics create a winning formula for maximizing revenue and driving business growth.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Good fit for Email Marketing Campaigns
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It has got unique features and less training required and simpler to use
What is your favorite aspect of this product?
For every marketing journey the product has a different set of programs like Engagement program, Event Program for Nurtures and Webinars
What do you dislike most about this product?
If you want more in depth analysis then the reporting feature is not a good fit and timezones as per instances looks a barrier while we set up auto reports
What recommendations would you give to someone considering this product?
Mid sized businesses who plans more marketing campaigns can use this as they can focus on each marketing campaign based on its need
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Inspires Innovation