In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Christopher G.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2021
Fantastic marketing campaign product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This product performs excellently in ensuring customers get insights on time.
What is your favorite aspect of this product?
It ensures clients get information on any update on products on time and they give their opinions on such changes.
What do you dislike most about this product?
This product has been serving us well since we deployed in our company.
What recommendations would you give to someone considering this product?
I greatly recommend this great product to any organization for marketing and sending emails to clients easily.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Client Friendly Policies
Please tell us why you think this review should be flagged.
- Role: C-Level
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2021
Easy to use, but a bit pricey.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Nelson R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Dec 2020
Best platform for digital marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Its reliable and fits well in all organizations including the small and mid-sized ones and this allows them to maximize their marketing process and gain the best from them leading to their portfolio growth.
What is your favorite aspect of this product?
Adobe Campaign gives us complete overview over all of our online marketing campaigns and this offers insights that helps us learn our strengths and weaknesses and learn how best to maximize them to our benefit. Customer support is available and willing to help all users in using the platform reliably at all times.
What do you dislike most about this product?
There is no mobile version of the platform and this limits its usage only to desktop/laptop, a factor that sometimes lowers its usage in our company.
What recommendations would you give to someone considering this product?
Adobe Campaign is stable and comes with complete set of tools and this allows all users a chance to maximize their marketing campaigns and use them to grow their company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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