In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Jordan R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2021
Excellent marketing campaign product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been the most powerful product for all the marketing processes.
What is your favorite aspect of this product?
It has the capability to send emails to clients on our products and services regularly. We are able to ensure we win as more clients as possible through thorough marketing and advertisement.
What do you dislike most about this product?
Adobe Campaign has never failed in its functionality in any day in our company.
What recommendations would you give to someone considering this product?
I highly recommend this product to any organization for effective marketing of products and services.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
James R.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Excellent and powerful marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no great experience from other similar products as Adobe Campaign.
What is your favorite aspect of this product?
This is very great product that enables us to reach to our potential customers on time. Email for marketing campaign are delivered effectively which has enabled us to win more customers.
What do you dislike most about this product?
This product has offered very excellent service to our organization from the time of deployment.
What recommendations would you give to someone considering this product?
I highly recommend Adobe Campaign to any company for effective marketing and faster growth.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Rossana H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2021
Allows you to deploy the most effective campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is the ideal platform to promote and develop our marketing campaigns. It provides a set of efficient tools and all the information we need from our customers, to deploy the most creative campaigns to promote our products. This platform provides the opportunity to create personalized and dynamic content, which adapts to our requirements, allowing efficient monitoring of campaigns in the different channels that the company has.
What is your favorite aspect of this product?
It has an attractive design and an intuitive interface, which provides a more pleasant working environment. The drag and drop option makes content creation more dynamic and quicker. The creation of detailed profiles allows obtaining specific information from clients and generating personalized communications with them. Direct all marketing content to your customers through a single profile, through the automation tool.
What do you dislike most about this product?
Adobe Campaing has a high learning curve and the price is high in relation to the advantages it presents.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best option with the tools that adapt to the needs of our company. Where the use of marketing channels provide the best options to plan and develop new marketing projects. I recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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