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Adobe Campaign Logo
Adobe Systems

Adobe Campaign

8.5 /10
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In Partnership With SelectHub

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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Jordan R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2021

Excellent marketing campaign product

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has been the most powerful product for all the marketing processes.

What is your favorite aspect of this product?

It has the capability to send emails to clients on our products and services regularly. We are able to ensure we win as more clients as possible through thorough marketing and advertisement.

What do you dislike most about this product?

Adobe Campaign has never failed in its functionality in any day in our company.

What recommendations would you give to someone considering this product?

I highly recommend this product to any organization for effective marketing of products and services.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

James R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2021

Excellent and powerful marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

I have no great experience from other similar products as Adobe Campaign.

What is your favorite aspect of this product?

This is very great product that enables us to reach to our potential customers on time. Email for marketing campaign are delivered effectively which has enabled us to win more customers.

What do you dislike most about this product?

This product has offered very excellent service to our organization from the time of deployment.

What recommendations would you give to someone considering this product?

I highly recommend Adobe Campaign to any company for effective marketing and faster growth.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Rossana H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2021

Allows you to deploy the most effective campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is the ideal platform to promote and develop our marketing campaigns. It provides a set of efficient tools and all the information we need from our customers, to deploy the most creative campaigns to promote our products. This platform provides the opportunity to create personalized and dynamic content, which adapts to our requirements, allowing efficient monitoring of campaigns in the different channels that the company has.

What is your favorite aspect of this product?

It has an attractive design and an intuitive interface, which provides a more pleasant working environment. The drag and drop option makes content creation more dynamic and quicker. The creation of detailed profiles allows obtaining specific information from clients and generating personalized communications with them. Direct all marketing content to your customers through a single profile, through the automation tool.

What do you dislike most about this product?

Adobe Campaing has a high learning curve and the price is high in relation to the advantages it presents.

What recommendations would you give to someone considering this product?

Adobe Campaign is the best option with the tools that adapt to the needs of our company. Where the use of marketing channels provide the best options to plan and develop new marketing projects. I recommend it.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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