Adobe Systems

Adobe Analytics

8.6 /10

98 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

87 Likeliness to Recommend

99 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Respectful
Efficient Service
Helps Innovate
Effective Service

Feature Ratings

Average 83

Device and Browser Analytics

Audience Segmentation

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Audience Demographics

Search Engine Optimization

API Framework

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.5

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Iana K.

Role: Information Technology
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to gain insights

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics provide deep insights into the data collected

What is your favorite aspect of this product?

out of the box metrics and dimensions, quick visualization, drag and drop

What do you dislike most about this product?

can be slow on loading the data, and the interface of the Processing Rules are very old fashion

What recommendations would you give to someone considering this product?

If you are looking to get insights for you website and app, consider Adobe Analytics

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Silvana G.

Role: Finance
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Nice product.

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

I don't see a difference of Adobe from other similar products. What I see is easy tool to perform reports and analytics.

What is your favorite aspect of this product?

It is an easy tool to use. This is what I was looking for when I started using it.

What do you dislike most about this product?

I wish adobe doesn't glitches that much and also, I would like to see the live version of it.

What recommendations would you give to someone considering this product?

Depends on what you are looking for, but if you are an adobe fan go for it.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Includes Product Enhancements

Mahika T.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

My Take on Adobe Analytics

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates

What is your favorite aspect of this product?

Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.

What do you dislike most about this product?

Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners

What recommendations would you give to someone considering this product?

If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Inspires Innovation

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

87 Likeliness to Recommend

99 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Customer Intelligence

Voice of the Customer

Adobe Analytics Reviews

Iana K.

Easy to gain insights

Likeliness to Recommend

Pros

Silvana G.

Nice product.

Likeliness to Recommend

Pros

Mahika T.

My Take on Adobe Analytics

Likeliness to Recommend

Pros

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Elastic Observability

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Audience Demographics

Search Engine Optimization

API Framework

Vendor Capability Ratings

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration