In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Fedor L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2024
Easily automate contest and campaign reminders
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign allows me to react quickly to contest participation actions with personalized emails. Its email builder is easy to use, and it offers many integrations and real-time behavior automations. I can segment lists dynamically and trigger customized, multi-message sequences that match each individual's interests based on whether they registered, shared daily bonus content, or qualified for different prize tiers.
What is your favorite aspect of this product?
I can efficiently scale tailored conversion opportunities such as discount promotions, special content recommendations, insider offers, and invitations to related follow-on events to both warm new leads and existing contacts. Furthermore, I ensure that no participant is ignored, and I track engagement over time to fine-tune campaigns for maximum impact.
What do you dislike most about this product?
ActiveCampaign offers excellent solutions for automating post-promo nurturing based on behaviors. However, it could provide even more customization flexibility with a couple of additional features. For instance, multi-conditional segmentation logic would allow assigning contacts to tracks based on any combination of attributes and metrics instead of just single behaviors.
What recommendations would you give to someone considering this product?
ActiveCampaign is not perfect, and while rare, minor sync delays or rendering issues may briefly disrupt real-time trigger flows at high email volumes. However, its ability to react to every form of participation across our digital campaigns and then seamlessly nurture contacts based on these actions is unmatched. I highly recommend ActiveCampaign for any marketing team looking to improve lead generation and conversion pipeline growth through campaign automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Courtney S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
We can easily send an email newsletter with AC
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
When dealing with a large number of contacts, it is much more efficient to use the group selection feature rather than manually entering email addresses into a recipient field. Fast and efficient. All information on opening rates, clicks, etc. of the email newsletter can be found on a single overview page.
What is your favorite aspect of this product?
The ability to view campaign metrics such as open rates, click-through rates, and unsubscribe rates is a nice feature. The ability to recycle campaign designs is another advantage; It saves a lot of time compared to starting from scratch every time.
What do you dislike most about this product?
It is advisable to check the template one last time before submitting it because the UX is not always particularly intuitive and errors do occur. This may seem insignificant, but it was really annoying. I contacted support and they informed me that this is an issue with the developers.
What recommendations would you give to someone considering this product?
My email campaigns were very easy with this service. If you have hundreds or thousands of contacts, you can start by manually adding them or uploading your list. Through automation, I can attract new customers effortlessly. Promote diverse campaigns while cultivating new partnerships and maintaining current dialogues.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Rahul K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
Comprehensive System for Automated Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign focuses its focus unlike others on advanced automation, intelligent segmentation, and multi-channel integration. ActiveCampaign offers us a wide range of functions at a more competitive price
What is your favorite aspect of this product?
I like it because thanks to its tag and rating system, we can segment our contact list efficiently. This allows us to send personalized and relevant messages to each specific segment, increasing the effectiveness of our marketing campaigns. It stands out for its ability to create complex workflows and automate repetitive tasks
What do you dislike most about this product?
The basic plan has a contact limit, which can be an inconvenience if we have a large database. However, we can upgrade to higher plans depending on our needs and budget.
What recommendations would you give to someone considering this product?
ActiveCampaign is suitable for any company that wants to improve its marketing strategy and maintain a closer relationship with its customers. However, it may not be the best option for small businesses with limited budgets, due to contact limits on the basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
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