What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

88

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Breadth of Features

85

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Thanga V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Solid Marketing Automation Software

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.

What is your favorite aspect of this product?

The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.

What do you dislike most about this product?

One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tim W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Fragile Product Design Resulted in Lost Revenue

Likeliness to Recommend

2 /10

What differentiates ActiveCampaign from other similar products?

Cost was a factor, it's less expensive than HubSpot.

What is your favorite aspect of this product?

Email automations for new contacts allows them to get more information from us with no manual intervention.

What do you dislike most about this product?

Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.

What recommendations would you give to someone considering this product?

I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.

Pros

  • Transparent
  • Security Protects
  • Helps Innovate
  • Acts with Integrity

Cons

  • Less Reliable
  • Less Effective Service
  • Vendor Friendly Policies

Scott B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Average email marketing tool with frustrating bugs

Likeliness to Recommend

5 /10

What differentiates ActiveCampaign from other similar products?

Differentiation is not clear, there are many email marketing/automation platforms in the category. No part of AC stands out to me using it over the last 2 years.

What is your favorite aspect of this product?

Nothing stands out as a favorite aspect of the product. I would have a hard time recommending this product, especially given its price.

What do you dislike most about this product?

Very difficult to add previously sent campaigns to an automation. It can be done but the UI makes it very difficult. I find the platform loads slowly, and the email design functionality is frustrating to use and test for mobile.

What recommendations would you give to someone considering this product?

Explore others, maybe MailChimp, ConvertKit, or HubSpot. ActiveCampign is not on the cutting edge when it comes to designing for the modern email user.

Pros

  • Respectful
  • Acts with Integrity
  • Trustworthy
  • Efficient Service

Cons

  • Wastes Time
  • Less Reliable
  • Less Productive

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