What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Multivariant Testing
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Mobile Marketing Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Emma B.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Leverage customer data for personalized campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
With behavioral insights, I design automated marketing flows to strategically guide customers. For instance, a new lead may receive introductory emails. Repeat purchasers, on the other hand, see exclusive offers. By tailoring content to the stage and interests of the audience, campaigns feel more relevant and drive better engagement.
What is your favorite aspect of this product?
As a marketing strategy analyst, delivering targeted campaigns is crucial. ActiveCampaign excels at unifying customer profiles and behavior data to power personalized automation. Its reporting helps uncover top-performing and underperforming campaigns. For instance, I can test subject lines or calls-to-action using A/B testing and evaluate the results. Ongoing refinement is key to continuously improving ROI, and ActiveCampaign excels at behavioral segmentation.
What do you dislike most about this product?
However, experiences could be even more tailored by incorporating additional data sources. For example, integrating CRM information with marketing profiles would unlock deeper personalization.
What recommendations would you give to someone considering this product?
With automated, targeted campaigns, ActiveCampaign transforms marketing from reactive to strategic. Its segmentation and powerful reporting enable ongoing optimization. This makes it an invaluable partner for any business seeking to strengthen customer relationships through personalized automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sadaharu K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Automating Your Way to Success with ActiveCampaign
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag-and-drop interface makes building flows easy, even for those new to marketing automation. Segmenting contacts by behaviors and attributes is easy. This enables me to personalize the customer experience and move people smoothly through my sales funnels. I am also impressed with its seamless integration with other tools. The ability to sync contacts and share data across platforms saves me valuable time. This has helped me optimize my campaigns and continuously refine my approach.
What is your favorite aspect of this product?
Coordinating numerous tasks like email campaigns, social media engagement, and lead generation can feel overwhelming. That's why I rely on ActiveCampaign to streamline my workflow. ActiveCampaign is intuitive automation software that allows me to create targeted journeys, guiding customers from initial outreach to purchase. I appreciate how ActiveCampaign empowers me to be strategic instead of reactive by automating repetitive tasks. This gives me more time to focus on higher-level strategy. The detailed reporting also provides invaluable insights into what's working well and what needs improvement.
What do you dislike most about this product?
However, more advanced workflows require coding knowledge of ActiveCampaign's API. Despite this limitation, the visual editor is robust enough for the majority of tasks. The ability it provides to scale efforts and propel actual business growth outweighs any drawbacks.
What recommendations would you give to someone considering this product?
Overall, ActiveCampaign offers an elegant automation solution for marketers at any level. By streamlining processes and personalizing engagement, it keeps customers in focus and helps them move towards making a purchase. The time savings and actionable analytics have proven to be hugely beneficial for my business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted Mar 2024
Automation flexibility in marketing campaigns
Likeliness to Recommend
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Inspires Innovation