In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Book a Free Demo Today!
See it in action with a free demo.
Click below to sign up on our partner's website.
In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Collaboration
Account and Contact Management
Telephony and Call Center Management
Customer Service Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.5
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mercy B.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Nov 2023
"Reliable Product"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The platform excels in allowing me to segment my audience and personalize communication. This enhances the relevance of my marketing efforts and improves customer engagement.
What is your favorite aspect of this product?
ActiveCampaign's automation features are a strong suit. I love the ability to create complex workflows based on user behavior, making my marketing efforts more personalized.
What do you dislike most about this product?
I've found ActiveCampaign's pricing to be relatively higher, especially as my contact list grows. It's something to consider for businesses on a budget.
What recommendations would you give to someone considering this product?
The features and user experience of platforms can evolve. Stay updated with the latest information and user reviews to ensure it continues to meet your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gina B.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Easy Solution - Great Drag and Drop
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.
What is your favorite aspect of this product?
Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.
What do you dislike most about this product?
The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.
What recommendations would you give to someone considering this product?
Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
I really, really like ActiveCampaign!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
As I am only familiar with the ESP features and not the CRM, my review will focus solely on those areas. The infinite customization options and useful extras are what I appreciate most. ActiveCampaign's ability to automate, set rules, and target specific audiences, among other things, used to need extremely costly and complex software like Infusionsoft, which was out of reach for most small businesses and solopreneurs. With this much leeway, your email marketing may be as basic or complex as you desire. The program has fantastic capabilities in general.
What is your favorite aspect of this product?
ActiveCampaign is a fantastic tool, and I highly recommend it. My company uses it for web advertising, and so do perhaps ten of my clients. It's the program I always suggest to my clients. I like that the software is reasonably priced (especially for a startup) while yet meeting the needs of more sophisticated users (thanks to its high degree of integration). It's reliable, simple, and I can't remember ever having a problem with it. I really like the reporting capabilities, and the fact that it can be easily integrated with Woo Commerce and Shopify.
What do you dislike most about this product?
ActiveCampaign's ability to manage lists based on attributes, behaviors gleaned from the analysis of records, traffic sources, forms, and even other lists is one of the platform's greatest strengths and one of the biggest problems for any marketing department. We were also able to free up the marketing department's time formerly spent manually processing shipments and interactions by automating these processes.
What recommendations would you give to someone considering this product?
You couldn't ask for a more complete tool to rely on in running your company. This is an excellent option if you need a comprehensive service that can expand as your company does. Nevertheless, if you're in the market for an ESP that can do more than just send emails, and you want to be able to do things like collect payments and keep tabs on inventory without having to add a half dozen other programs, you may want to keep exploring.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2024 SoftwareReviews.com. All rights reserved.