What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

Filter By

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 84

Marketing Management

86

Lead Management

86

Sales Management

85

Activity and Workflow Management

85

Collaboration

84

Account and Contact Management

84

Telephony and Call Center Management

83

Customer Service Management

83

Quote Contract and Proposal

83

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Availability and Quality of Training

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of IT Administration

84

Business Value Created

83

Ease of Customization

83

Quality of Features

83

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Mercy B.

  • Role: Finance
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

"Reliable Product"

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The platform excels in allowing me to segment my audience and personalize communication. This enhances the relevance of my marketing efforts and improves customer engagement.

What is your favorite aspect of this product?

ActiveCampaign's automation features are a strong suit. I love the ability to create complex workflows based on user behavior, making my marketing efforts more personalized.

What do you dislike most about this product?

I've found ActiveCampaign's pricing to be relatively higher, especially as my contact list grows. It's something to consider for businesses on a budget.

What recommendations would you give to someone considering this product?

The features and user experience of platforms can evolve. Stay updated with the latest information and user reviews to ensure it continues to meet your requirements.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gina B.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy Solution - Great Drag and Drop

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.

What is your favorite aspect of this product?

Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.

What do you dislike most about this product?

The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.

What recommendations would you give to someone considering this product?

Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I really, really like ActiveCampaign!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

As I am only familiar with the ESP features and not the CRM, my review will focus solely on those areas. The infinite customization options and useful extras are what I appreciate most. ActiveCampaign's ability to automate, set rules, and target specific audiences, among other things, used to need extremely costly and complex software like Infusionsoft, which was out of reach for most small businesses and solopreneurs. With this much leeway, your email marketing may be as basic or complex as you desire. The program has fantastic capabilities in general.

What is your favorite aspect of this product?

ActiveCampaign is a fantastic tool, and I highly recommend it. My company uses it for web advertising, and so do perhaps ten of my clients. It's the program I always suggest to my clients. I like that the software is reasonably priced (especially for a startup) while yet meeting the needs of more sophisticated users (thanks to its high degree of integration). It's reliable, simple, and I can't remember ever having a problem with it. I really like the reporting capabilities, and the fact that it can be easily integrated with Woo Commerce and Shopify.

What do you dislike most about this product?

ActiveCampaign's ability to manage lists based on attributes, behaviors gleaned from the analysis of records, traffic sources, forms, and even other lists is one of the platform's greatest strengths and one of the biggest problems for any marketing department. We were also able to free up the marketing department's time formerly spent manually processing shipments and interactions by automating these processes.

What recommendations would you give to someone considering this product?

You couldn't ask for a more complete tool to rely on in running your company. This is an excellent option if you need a comprehensive service that can expand as your company does. Nevertheless, if you're in the market for an ESP that can do more than just send emails, and you want to be able to do things like collect payments and keep tabs on inventory without having to add a half dozen other programs, you may want to keep exploring.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular ActiveCampaign Comparisons