What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 84

Marketing Management

86

Lead Management

86

Sales Management

85

Activity and Workflow Management

85

Collaboration

84

Account and Contact Management

84

Telephony and Call Center Management

83

Customer Service Management

83

Quote Contract and Proposal

83

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Availability and Quality of Training

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of IT Administration

84

Business Value Created

83

Ease of Customization

83

Quality of Features

83

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Natalia E.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

This is a great All-in-One Marketing Platform

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The list of features offered is extensive and includes a solution for each part of digital marketing

What is your favorite aspect of this product?

I can setup all automation for different needs and strategies in only one place

What do you dislike most about this product?

There is nothing I don't like

What recommendations would you give to someone considering this product?

If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tim W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Fragile Product Design Resulted in Lost Revenue

Likeliness to Recommend

2 /10

What differentiates ActiveCampaign from other similar products?

Cost was a factor, it's less expensive than HubSpot.

What is your favorite aspect of this product?

Email automations for new contacts allows them to get more information from us with no manual intervention.

What do you dislike most about this product?

Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.

What recommendations would you give to someone considering this product?

I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.

Pros

  • Transparent
  • Security Protects
  • Helps Innovate
  • Acts with Integrity

Cons

  • Less Reliable
  • Less Effective Service
  • Vendor Friendly Policies

Ava W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Extraordinary Product

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign's differentiation lies in its combination of email marketing, marketing automation, CRM, and sales automation into a single platform. This integration allows for a holistic approach to customer experience automation, where we can seamlessly move contacts through various stages of the customer journey.

What is your favorite aspect of this product?

ActiveCampaign provides a comprehensive suite of tools for email marketing, automation, CRM, and sales automation, which can be advantageous for businesses looking for an all-in-one solution.

What do you dislike most about this product?

While the pricing flexibility is an advantage, some users have found the pricing structure to be complex and may end up being more expensive as the number of contacts grows.

What recommendations would you give to someone considering this product?

If ease of use is a top priority, potential users may want to explore the platform through a trial to ensure that it aligns with their team's preferences and expertise.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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