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Social Media Monitoring
HubSpot Marketing Hub vs Hootsuite Social Media Management SMB
Compare HubSpot Marketing Hub and Hootsuite Social Media Management SMB using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Social Media Monitoring Software?
Social Media Monitoring Software enables companies to analyze and monitor their social media presence by gathering relevant content across all platforms. Social Media Monitoring products provide marketing and communications teams the ability to track competitors, identify trends, and allow organizations to personalize content specific to their users or demographics.
Common Features
Social Media Channel Integration Inbound | Visual Analytics | Dashboards and Reporting | Sentiment Analysis | Audience Segmentation | Publishing | Influencer Identification | Competitor Tracking | Collaboration
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Emotional Footprint
How to Read
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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