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Marketing Platforms - Midmarket
Constant Contact vs Experiture
Compare Constant Contact and Experiture using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Marketing Platforms - Midmarket Software?
Marketing Platforms or Marketing Management (MM) software is a comprehensive program management software that enables businesses to design programs, campaigns, or tactical programs and automate and track leads, report on marketing campaigns, and other related internal job-centric marketing resources and activities.
Common Features
Advanced Campaign Management | Advanced Data Segmentation | Multi Channel Integration | Email Marketing Automation | Marketing Workflow Management | Marketing Analytics | Marketing Asset Management | Social Media Marketing Management | Mobile Marketing Management | Marketing Operations Management | Community Marketing Management
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Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
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